IAB Romania announced, in a press release issued today, the winners of the 4th edition of Romanian IAB Mixx Awards, which were announced Thursday night (June 11th), at the end of the first day of ICEEfest.
This year, the most sought for categories were Awareness Campaign, Cross Media Campaign, Mobile Project, Native Advertising Project, Performance Campaign and Social Media and there were in total 34 entered campaigns coming from 12 agencies.
The winners’ list is:
- Best Awareness Campaign – The Of CORSO Summer Hit – Digital Star
- Best Cross Media Campaign – Telekom Rebranding – Mediainvestment
- Best Digital PR Campaign – Notelier powered by Galaxy Note 4 – Digital Star
- Best Publishing Project – Creativity Hour – Starcom
- Best Mobile Project – Read a Tree – Geometry Global
- Best Native Advertising Campaign or Project – Prinde-OH pe Corsa – Carat
- Best Video Campaign – Providentistii si cabinetele medicale – Jazz Communication
- Best Social Media Campaign – #donateKM – Geometry Global
- Best Performance Campaign – Avon Black Friday – Starcom
- Most Experimental & Innovative Concept – SEAT Leon ST Challenge – Interactions
- Best Digital MIXX – Read a Tree – Geometry Global
We are happy to see, this year, an increase in the number of the campaigns entered to the competition. Also, we are happy to see increased interest in the Mobile area – we had 5 campaigns entered this year, while the big winner of Best Digital Mixx comes also from the mobile area
President IAB Romania & juror at Mixx Awards.
Competition’s jury had, this year, the following members: Katharina Bota – Chief Operations Officer Burda, Calin Rotarus – Owner Biroul de Comunicare Calin Rotarus, Cristian Ignat – PPC Marketing Manager 2Parale, Vasile Alboiu – Chief Creative Officer Lowe Group, Silviu Toma – Associate Partner Microanalytics, Doru Panaitescu – Outdoor trainer @Wildscapes & consultant @Marketeer.ro, Ionut Oprea – Manager Standout & Facebrands & President IAB Romania, Gabriel Pătru – Head of Strategy MEC & VP IAB Romania, Ana-Maria Bogdan – General Manager R/GA, Sergiu Gruita – Media Leader SEE @P&G, Andra Monica Barchi – Digital Manager & Digital Integration Manager Philips South District, Julien Ducarroz – Chief Commercial Officer Orange, Robert Anghel – Head of Digital @ING Bank Romania, Raluca Alexandrescu – Marketing Manager Mega Image.