2Performant Network, Romanian performance marketing company, posted a business turnover of RON 3.68M in H1 2015, up 25% compared to the same period last year. The company includes the activities of 2Parale, the first Romanian affiliate marketing network.
In H1 2015, 2Parale had over 450 clients, 100 more compared to last year. In the same time, in the second quarter of the current year, the company announced its expansion in CEE, through launching 2Performant in Bulgaria.
In H1 2015, the biggest online buy made by Romanians via 2Parale was of RON 33.000 (from RON 17.000 for the highest buy in H1 2014), while the average value of the shopping basked maintained constant, to RON 160.
Romanians are buying online more during the first part of the day and prefer the interval 7 AM – 12 PM, than 1 PM – 6 PM. Still, in H1, the most buys were made at 7 PM. Thursdays seem to be the favorite for online shopping, followed by Wednesdays and Tuesdays. The absolute record of online buys via 2Parale was on February 12th.
In the first half of the year, Romanians spent most on products from sectors like fashion, books and school supplies and IT&C, home&deco and cosmetics.
During the first 6 months of the current year, Romanians allocated, for online shopping, around RON 1,000 for touristic packages, RON 630 for IT&C products and RON 220 for home-deco and RON 215 for children products.
*According to XE.com, the currency exchange is RON 4.4 for Euro 1