Romanian supporters are encouraged to support their National Football team for its qualification to European Football Championship 2016, in “All in yellow, all for Romania” campaign, signed by Leo Burnett Group for Bergenbier.
The campaign reminds to the supporters that Romanian football is close to be back again to where it was before, in a final tournament.
The campaign is centered on a TVC, an emotional tribute to Romanian supporters, and is built by highlighting the contrasts between the difficult moments the national team went through and the unconditional support from its fans.
The campaign also includes in-store activations, digital and print.
- Bergenbier: Gabriela Lupas-Țicu (Marketing Director), Valentin Stoenescu (Senior Brand Manager), Mihai Mihăescu (Brand Manager).
- Leo Burnett Group: Razvan Capanescu (Chief Creative Officer), Victor Stroe (Strategy & Planning Director), Radu Olteanu (Copywriter), Cosmin Ezaru (Art Director), Adina Teodorescu (Copywriter), Dinu Gojan (Art Director), Alexandra Vestineanu (Brand Communication Manager), Sorin Deleanu (producer).