Centrade signs the campaign marking Enel’s 10 years in Romania

Ads, Creativity


Under the tagline “Enel. Every second’s energy”, Enel launched a communication campaign to mark its 10 years of presence on the Romanian market.

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The moments which are really important in a person’s life are measured in seconds. These decisive seconds are hiding inside, through the intensity they achieve, a huge quantity of energy, emotion, force and determination. This kind of seconds are those who can change someone’s life, they can make him trust himself again or can help him to find again those dear to him. The essential seconds and the energy fueling them are described in an intense film, which includes three stories in which the light appears as a real character. A modern cinematographic language, articulated with inventiveness and sensibility, expresses with memorable images the joy of living the life to the full

Radu Cosarca,

Head of Communications Enel Romania.

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The campaign includes TVCs (60 and 30 seconds), YouTube clip, online, social media, print and online banners.


  • Enel Romania: Radu Cosarca – Head of Communications, Adriana Tabac – Head of Advertising, Gabriel Traistaru – Digital Communication Responsible
  • Centrade Romania: Mona Opran – COO, Oana Bereny – Account Director, Alexandru Aldea – Senior Account Executive, Marius Tianu – Co Creative Director.
  • Production House: Saga Film with Razvan Marculescu – director,  Alessandro Feira Chios – DOP,
  • Post-Production: Chainsaw Europe.

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Enel is present in Romania since 2005 and has 2.7M clients at national level and over 3,100 employees, covering a third of Romanian electricity distribution market.

Internationally, the company is an important player on electricity and natural gas market, is active in over 30 countries on 4 continents and has 61M consumers worldwide