Starcom MediaVest Group launched a performance marketing division, SMG Performance, during an event where it also presented the first SMG Experience Map in Romania, a consumer journey research on smartphones.
SMG Performance is focused on strategy and implementation for digital media campaigns aiming to achieve specific results.
(…) SMG Performance promotes the human element as essential for the success of a performance campaign, using tech just as instrument to achieve a purpose and not as a purpose itself. There are many instruments or technologies accumulating, in real time, data on users’ habits. This data becomes valuable just via insights identified by analysts regarding the respective users. SMG Experience MAP is a valuable source of info on barriers and buying motivations specific to a certain products’ category, a solid basis for the strategy regarding clients’ approach both in terms of media instruments and creative message
Head of Performance, Starcom MediaVest Group
SMG Experience Map represents an analysis of the categories of buying habits and the stages of a client’s actions, from intent, product search and until buying and post-buying.
The launch of SMG Performance as a separate business unit represents a normal step, a validation of a structure that defined itself organically. During the last 2 years, we developed a team based on a set of competencies that aren’t present traditionally in any media agency, in order to answer the specific performance needs of our clients. We have the luck to be in this challenge more than just a media provider, we were a partner, with maximum involvement in all it means digital marketing for an e-commerce business, we were evaluated on business objectives, we learned to react in an agile and versatile way in an environment where one cannot do otherwise
Managing Director, Starcom MediaVest Group