Rebranding for Grayling

Branding, Creativity

Grayling, international communications consultancy, rebranded and launched as a different type of agency with new identity and a new promise to clients and staff.

Our promise is to create measurable advantage for our clients, helping them engage, adapt and evolve in complex landscapes where risk and opportunity are at every corner. We can scale from the personal to the global with great agility and dial up the appropriate mix of public relations, public affairs, digital and consumer marketing to deliver tangible business impacts, unbound by traditional agency silos or geographical borders. This is what sets us apart and, for Grayling, defines what true integration means.

Victor Benady,

Global Creative Director Grayling

The new-look Grayling comes after a review made by agency’s global leadership team and Paul Taaffe, CEO Huntsworth and Chairman Grayling, who joined the company in April.

The new identity was developed in response to client feedback, in consultation with our leadership team globally and using our own in-house studio to reflect a mood of confidence throughout the agency, buoyed by new leaders in key positions, new client mandates and a clear vision.

Paul Taaffe

Grayling develops inventive, integrated communications solutions that are rapidly scalable to create measurable advantage for clients. The company operates a flexible, international network that has no respect for borders, whether between nations or disciplines. Grayling is part of Huntsworth plc.