Changes for Pastel Romania: Ioana Mucenic exits, Dana Nae Popa to head the company

Cristina Blanaru Business, Creativity, People

Ioana Mucenic, managing partner & head of strategy at Romanian pastel, decided to exit the agency, 10 years after she founded it together with Dana Nae Popa. Dana will continue to head the company and will be in charge of its future development.

Ioana Mucenic

I have created pastel, together with Dana, when I was 21. There were 10 great years, we worked a lot and we had success that intimidated even from the start. Meanwhile, we grew up and evolved in different directions (…) That is why each will apply her own plans and vision. In my heart, pastel will always be the company I founded during University and which represented a huge part of my life

Ioana Mucenic

Ioana has 13 years of experience in communication and management, from which 10 in her own agency. During all this time, Ioana insured also the strategic component of agency’s clients. Together with the team, she developed sizable campaigns at local and regional level. Ioana is a certified trainer of Charted Institute of Marketing.

After Ioana’s exit, the agency will be managed by Dana Nae Popa, managing partener & business developer. Dana aims to continue the ascending trend the agency had constantly during the last few years

Ioana will remain an important person in pastel’s history and we wish her a lot of success in the future. This way, after almost 10 years since founding, the agency reaches to a new stage. I am looking forward with enthusiasm the new challenges and, together with the strong team from pastel, we will continue the beautiful direction we had until now

Dana Nae Popa.

Pastel is an integrated communication agency, specialized in creating brand experiences. The agency developed organically and has now 30 employees and a business turnover of over Euro 1.5M. 65% of agency’s clients are leaders on their respective markets and pastel is providing to them specialized services (in-store, PR, design, events, digital), and integrated services (360 communication campaigns on local and regional level). Among the clients in agency’s portfolio are Avon, Bonduelle, Beko, Bergenbier, Colgate-Palmolive, Durex, Dacia, JTI, kika, Mondelez, Royal Canin, Podravka, Tenaris Silcotub. The company is headquartered in Bucharest and works regionally on markets like Poland, Bulgaria and Greece