Nirvana, Guinness, Honda and Spike Jonze all have work that is starring in the 2016 D&AD Next Awards campaign, where some of the most iconic photographic and film works ever made have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters.
Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi & Saatchi are themselves D&AD Award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 Awards.
It’s a huge honour to create a campaign for D&AD. An institution that supports us in the three things we believe in the most: craft, craft, and craft.
Creative Director F/Nazca Saatchi & Saatchi
D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we’ve managed to create a campaign that touches the soul of future great names in the industry
Creative Director F/Nazca Saatch & Saatchi
One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns. It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.
The complete list of celebrated work is a varied one with famous adverts sitting alongside music videos and album covers:
- Sony “Balls”
- Honda “Cog”
- Spike Jonze “Weapon of Choice”
- Guinness “Surfer”
- Benetton “Hearts” by Oliverio Toscani
- Nirvana “Nevermind”
- Honda “Grrr”
- Nike “Write the Future”
This series of posters will be supported by a social campaign, animations and films, the latter of these will be released in 2016.
The Next series bridges the gap between the D&AD Professional Awards and New Blood programme by identifying the best new talent and promoting them back to industry. Shortlisted directors and photographers receive international exposure for their work, mentoring from a wide portfolio of acclaimed photographers, agents, production companies and advertising agencies, plus the chance to win funding and grants towards personal and commissioned projects.
This year’s Next Photographer Award will be held in partnership with Getty Images, a world leader in visual communications, for the second year in a row.
When we partnered with D&AD last year to inaugurate the Next Photographer awards we were expecting submissions that were original, highly creative and demonstrated a fresh perspective. We were not disappointed. These awards mark a unique opportunity to showcase and nurture emerging photographers from across the globe. I’m very much looking forward to the judging process, and to bringing Getty Images’ unique creative insight and experience to a new generation of talent.
Senior Vice President, Creative Content Getty Images
The overall winner will then be chosen from the shortlists and announced at the D&AD Professional Awards Ceremony in May 2016, taking home a coveted D&AD Pencil and earning a place in the 2016 D&AD Annual. All shortlisted entries also get a mention in the Annual. The Next Awards entry fees start from £20, submitted work doesn’t need to have been commercially released, but must have been completed after 1 January 2014.
Find out more about eligibility criteria and how to enter the Next Director or Next Photographer Award.
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers. The introduction of the White Pencil- Creativity for Good category in 2012 was a resounding success. Since its launch it has grown from a single brief to an entire movement, producing a record four Pencil winners in 2015.