(adds statements from McCann Romania’s representatives)
Romania’s results at Eurobest 2015 consist in 12 trophies: one Grand Prix, 3 Golds, 4 Silvers and 4 Bronzes, scooped by McCann Erickson Bucharest, Leo Burnett Romania and Publicis Romania. The categories in which the Romanian agencies received accolades are PR, Media, Creative Effectiveness, Integrated and Promo & Activation.
McCann Erickson Romania was designated The Media Agency of the Year and scooped the biggest number of accolades – 8 trophies (3 Gold, 3 Silver and 2 Bronze) – and a Grand Prix at this year’s Eurobest, with the awarded campaigns being:
- Gold in PR – Rich Kids of Instagram for KFC Romania
- Bronze in PR – Pay with Blood for Untold festival
- Gold in Media – Pay with Blood for Untold festival
- Silver in Media with Pin The Pink for Renasterea Foundation
- Gold in Creative Effectiveness for Ghita the Social Shepard for Vodafone Romania
- Bronze in Media with Sunday Grannies for Vodafone Romania
- Silver in Integrated with Sunday Grannies
- Silver in Promo & Activation for Sunday Grannies for Vodafone Romania
- Grand Prix in Promo & Activation for Sunday Grannies
Our objective since 2005 was to become a force at European and global level. This year, we brought a global account (Beko) and, at Eurobest, we managed to have the best performance in McCann’s history, surpassing even the year when Rom American was winning the first Grand Prix for Romania. The most important is that, this time, we won prizes with 5 campaigns, including a Grand Prix and a Gold in Efectiveness. This proves McCann Bucharest’s success is consistent and sustainable
Global Executive Creative Director McCann Worldgroup
An excellent year at Eurobest. We won big prizes, with multiple campaigns, which put McCann and Romania in general somewhere up among the values of European creativity. It isn’t bad when important people from within industry start comparing Romania with an Europe’s Brazil. The consistency in winning big European prizes are helping us in being respected as one of the best agencies on the continent and it depends only on us to maintain ourselves there and surpass ourselves
Executive Creative Director McCann Bucharest
I am proud and honored of the big number of prizes won this year in Eurobest. The most important thing for us is to combine clients’ business understanding with relevant insights and to bring that to live in a way that won’t leave anyone indifferent. But, for all these to be possible, we first needed those incredible brave clients, to whom I thank.
This achievement is raising the bar once more when it comes of creativity and efficiency and shows once more the imprint we have at international level
CEO McCann Bucharest
Leo Burnett Romania scooped a Silver in PR for “Come and Vote” campaign, while Publicis Romania scooped a Bronze in Promo & Activation and a Bronze in Media with “Street view” for Automobile Club of Romania.
Romanian agencies are participating to this year’s edition of Eurobest with 92 entries, almost double compared to the previous year, when the number of entries submitted to the competition was of 53.
The agencies with the biggest participation in Eurobest’s competitions are: Geometry Global Bucharest – 23 entries (from none last year), McCann Erickson Bucharest – 21 entries (up from 11 last year) and Leo Burnett Bucharest – 13 entries (from none last year).
Publicis Bucharest goes to Eurobest this year with 8 entries, down to a bit more than half compared to 2014 (when it had 14 entries), while FCB Bucharest submitted 7 entries in the competition.
GMP Advertising is participating to Eurobest with 6 entries, while Rusu +Bortun entered festival’s competitions with 5 entries.
Other Romanian agencies who compete at Eurobest this year are: Kubis Interactive (4 entries), Jazz Communication (3), Next Advertising and Rogalski Damaschin PR (1 entry each).
Eurobest moves to Antwerp in 2015, with the three day Festival taking place from 1-3 December and the Awards Ceremony bringing the event to a close. eurobest – The European Festival of Creativity – was launched in 1988 and celebrates, every year, creative excellence in categories like Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile, Creative Effectiveness, Healthcare and Branded Content & Entertainment. Since 2008, the awards, judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1,800 delegates, has previously been held in Stockholm, Amsterdam, Hamburg, Lisbon and Helsinki.