When starting its activity in 2008, Zulu displayed in its lobby a blank white canvas. Over the past seven years, Zuligans and visitors were encouraged to unleash their inner artist and contribute to Zulu’s communal canvas. Every single stroke has been captured on a stop motion camera creating a mini-documentary that shows the development of the collective art piece. There were over a 100,000 images to sift through. From celebrities to a future prime minister to hall of fame ad legends and new clients, hundreds had contributed to the canvas. The only person who had never painted was Zak Mroueh, Zulu’s Founder and Chief Creative Officer.
To mark Zulu’s seventh Birthday, Zak himself added to the painting for the first time. Zak’s contribution wasn’t the typical abstract colourings, happy faces or icons that the painting gathered over the past seven years – it was a unique and shocking addition. He painted the whole canvas back to white. Although the official art is gone, it now lives on as the film. The Zulu lobby now features a pure white canvas again. But now the 7-year video is projected onto the canvas for all visitors to see.
With so many exciting changes happening at Zulu, it felt like the right time for us to start a new chapter (…) The best part is that you can see the history of the last seven years every time you walk through the doors in the video. It’s a reminder of where we’ve been but also where we’re going.
Credits: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Zak Mroueh
Writer: Zak Mroueh
Agency Producer: Ola Stodulska
Account: Laura Robinson
Typography: Sherry Dubeau, Omar Morson
Production House: zulubot
Director: Zak Mroueh
Video Post Facility / Editing Company: zulubot
Editor: Mike Headford, Jay Baker, Richard Thirumaran, Adams Brandejs