Habitant brings fashion to Luis Barragán’s ‘La Cuadra San Cristobal’ for cultural new campaign for Nine West

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Habitant recently brought their expertise to Nine West’s Spring 2016 campaign, ‘Into the Sun’. Inspired by Mexico’s rich creative heritage, the fashion retailer chose one of the country’s most iconic pieces of modern architecture – Luis Barragán’s ‘La Cuadra San Cristobal’ – as the backdrop to this season’s campaign.

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We thought that La Cuadra San Cristobal with its innovative and colourful aesthetic would perfectly complement the vibrant and eclectic spirit of Nine West’s Spring offering. This location carries immense cultural significance so it was an absolute pleasure to bring together our national heritage with Nine West’s high quality pieces.

Paulina Cubero,

Executive Producer Habitant

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Nine West relied on Habitant’s experience and thorough knowledge of Mexico City to orchestrate the shoot. The complex logistics presented new challenges for the production company as they had four different crews working simultaneously on one site. These compromised of separate teams in charge of the main campaign, social media, lifestyle material, and the production shoot. To make matters even more complicated, a first video unit was also on location and a second unit roaming the streets of Mexico City.

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We were managing a crew of ninety people in total so coordination/timing was crucial. Everything was finely tuned to allow all the different units to operate in the same space without getting in the way of each other whilst making sure that the models were in the right area at the right time. Thankfully, our hard work paid off and the results are spectacular!

Cubero

 

 

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Credits: 

  • Agency: Select NY
  • Agency Producer: Helaina Buzzeo
  • Executive Creative Director: Olivier Rose Van Doorne, Cédric Murac
  • Production Company: Habitant Productions
  • Executive Producer: Paulina Cubero / Alvaro Mayorga
  • Production Services:  Habitant
  • Producer: Paulina Cubero / Alvaro Mayorga