Independent creative agency David&Goliath (D&G) announced today the appointment of Peter Bassett as Director of Digital Production. Reporting to D&G’s Managing Partner and Chief Digital Officer, Mike Geiger, Bassett will oversee all digital production, technology, digital design and user experience design at the agency.
Bassett’s arrival signals the agency’s continued transformation of its digital team and investment in top talent, following Geiger’s appointment as Chief Digital Officer last year.
“Peter is an incredible talent with a great track record of producing award-winning work,” said Geiger. “I’ve worked with Peter in the past, and can tell you that his passion for this business is perfectly aligned with our vision for the agency. He will be a major asset in assembling and maintaining a best-in-class digital production team here at D&G.”
Bassett joins David&Goliath with over 19 years of production experience. He was most recently Director of Production at TBWA\Chiat\Day, during which time he helped create cutting-edge, disruptive campaigns for brands including Adidas, Nissan, Miller Lite and Netflix. Prior to that, he spent time at Ogilvy & Mather New York as Executive Director, Digital Producer, as well as 180 Amsterdam as Director of Digital Productions where he oversaw campaigns for Adidas and Grey Goose. Over the course of his career, Bassett also did stints at prestigious agencies like Goodby Silverstein & Partners and AKQA.
“Not only is D&G experiencing some serious momentum of late, but there is also a great culture of creativity and boldness that gives us the chance to explore and make swift decisions,” said Bassett. “With clients embracing new production opportunities, I am ready to create some amazing work with the team and help bring their visions to life.”
Bassett’s work has garnered recognition from such industry awards as the Cannes Lions, Clios, the ADC and The One Show. His position begins effective immediately.
David&Goliath is a full-service, independent creative agency based in Los Angeles, California. Founded in 1999, the agency is dedicated to helping challenger brands outsmart and outperform the competition. They work with clients to overcome their biggest obstacles and achieve greatness by creating breakthrough campaigns, grounded in human and brand truths that drive exceptional cultural and business success. David&Goliath’s work has been internationally recognized for its creativity and effectiveness by Cannes, Effies, CLIOs, D&AD, ADC and The One Show, not to mention accolades including Ad Age Small Agency of the Year and LA Entrepreneur of the Year. Current clients include Kia Motors, California Lottery, Jack in the Box, popchips, Vizio, Universal Studios Hollywood, Homeboy Industries and Covenant House. The agency’s culture is built around individuals who share the brave mindset to help not only build brands but inspire each other to overcome their Goliaths.