Red Tettemer O’Connell + Partners (RTO+P) created for California Association of Realtors (C.A.R.) a fully customized emoji keyboard and sticker application, CARmojis app, available through the App Store and soon to come on Google Play. The CARmojis app, designed to add a bit of flair to all of your home buying and selling text conversations between realtor and consumer, can be integrated seamlessly into iPhones and (soon) to Android keyboards.
The emojis range from superhero icons to “sold” signs, fireplaces, refrigerators and other wish list items, to signing mortgages, and, of course, champagne for those celebratory moments. What’s even better, the emojis work for all homebuyers, not just Californians. So everyone can get their real estate emoji game on.
In addition to the CARmojis app, RTO+P is introducing a C.A.R. sticker app, which allows realtors to place stickers on images (new listings or great client moments, for example) and share on their social media handles. RTO+P will also push out print creative and online/social content as part of the launch.
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
VP, Group Creative Director: Todd Taylor
VP, Group Creative Director: Ryan Scott
Managing Partner: Carla Mote
Designer: Dave Wiest
Copywriter: Megan Auld-Wright
VP, Digital Strategy: Uri Weingarten
Interactive Creative Director: Derek Little
Tech lead: Aaron Grando
Digital Strategist: Josh Sirulnik
VP, Director of Client Services: Susan Baraczek
Account Manager: Gillian Darr