RTP created CARmojis app for California Association of Realtors

Advertising, Digital & Media

Red Tettemer O’Connell + Partners (RTO+P) created for California Association of Realtors (C.A.R.) a fully customized emoji keyboard and sticker application, CARmojis app, available through the App Store and soon to come on Google Play. The CARmojis app, designed to add a bit of flair to all of your home buying and selling text conversations between realtor and consumer, can be integrated seamlessly into iPhones and (soon) to Android keyboards.

The emojis range from superhero icons to “sold” signs, fireplaces, refrigerators and other wish list items, to signing mortgages, and, of course, champagne for those celebratory moments. What’s even better, the emojis work for all homebuyers, not just Californians. So everyone can get their real estate emoji game on.

In addition to the CARmojis app, RTO+P is introducing a C.A.R. sticker app, which allows realtors to place stickers on images (new listings or great client moments, for example) and share on their social media handles. RTO+P will also push out print creative and online/social content as part of the launch.

Agency: Red Tettemer O’Connell + Partners

Chief Creative Officer: Steve Red

Executive Creative Director: Steve O’Connell

VP, Group Creative Director: Todd Taylor

VP, Group Creative Director: Ryan Scott

Managing Partner: Carla Mote

Designer: Dave Wiest

Copywriter: Megan Auld-Wright

VP, Digital Strategy: Uri Weingarten

Interactive Creative Director: Derek Little

Tech lead: Aaron Grando

Digital Strategist: Josh Sirulnik

VP, Director of Client Services: Susan Baraczek

Account Manager: Gillian Darr