With immediate effect, Tribal Worldwide London has promoted Victoria Buchanan to Executive Creative Director to work alongside fellow ECD Simon Poett. Buchanan will hold a position on the Executive Board, reporting to Tom Roberts, Managing Director. Buchanan has been at the agency for 16 years and is responsible for award-winning campaigns across Volkswagen, O2 and Guinness.
A passionate mentor and champion for diversity and encouraging women in creative and tech positions in the industry, Buchanan will continue to lead innovation and collaboration at Tribal Worldwide London alongside Simon Poett.
Tom Roberts, MD Tribal Worldwide London:
As Tribal continues to grow we are strengthening and broadening the skills within the leadership team. Victoria is simply one of the best creative minds in the industry and having worked alongside her for the past sixteen years I am thrilled to announce her promotion to Executive Creative Director. She’s a champion of brilliant thinking with a human touch, who has consistently fused creativity & technology in new and exciting ways throughout her career. Victoria’s partnership with Simon Poett, our incumbent ECD, is the beginning of a new era of creative leadership at Tribal.
Victoria Buchanan, ECD Tribal Worldwide London:
This past year has been a time of change. I have stepped up to the plate, seeking to learn new things, sharing my learnings and contributing to change the traditional advertising landscape through female leadership. It’s lovely to be recognised for the passion and work I have been doing. I love Tribal, our clients, our craft – we have formidable creative opportunities and dynamic clients with a hunger for exciting work. There is so much more for me to do here in partnership with Simon.
Tribal Worldwide , a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY.