Skip to content
AdHugger

  • Home
  • Business
    • e-Commerce
    • Start Up
    • Know-how Sharing
      • Leadership / Mentorship
      • Training
      • Case Studies
      • Education
    • Mobile
    • ITC
      • Gaming
    • Profiler
      • People
      • Women in Business
    • Finances
  • Marketing
    • Branding
    • Innovation
    • PR
      • Specialized Communication
      • Crisis Communication
    • Studies
    • Consumption Habits
    • CSR
    • Guerilla
    • Events
  • Creativity
    • Ads
    • Festivals & Awards
  • Digital & Media
    • Media
    • Social Media
    • OOH / DOOH
  • About AdHugger
    • Contact & Newsletter

Digital solution PlanRadar is used on 1,000 construction sites in Romania

Oxygen is the first carbon-neutral integrated communications agency in Romania

Valtech recruits former Salesforce as VP Strategy and Innovation in EMEA

Universal Music Group for Brands launched UMusic Media Network

Calbee’s newly rebranded Harvest Snaps appoints Cutwater as Digital Creative Agency of Record

Leads.io unites Social Blue, AWM Network, Boiler Guide Ltd. & Klik Proces under one brand

Subway reveals new logo and symbol, launches new US ad campaign

August 17, 2016August 18, 2016 Cristina Blanaru Branding, Creativity

Subway  restaurants, the world’s largest sandwich chain, updated its logo, along with a powerful new symbol. The consumers were able to preview the new logo in ads which were first aired, in US, on August 5th.

The logo update comes as a next step in brand’s evolution after the menu enhancements and the launch of Subway Digital earlier this year.

Noul logo Subway

We are on an exciting journey to meet the changing tastes of our guests (…) The SUBWAY brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.

Suzanne Greco,

President and CEO Subway restaurants

The new logo captures the essence of the brand in a fresh, contemporary look. The core colors have been optimized to live and work across all channels. And the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices Subway provides its guests.

Tagged branding identity launch logo subway visual

Post navigation

Jorg Riommi, CCO Publicis Romania, juror at 2016 CLIO Awards
IMWorld 2016 – over 1,800 digital solutions for business
Latest news
  • Digital solution PlanRadar is used on 1,000 construction sites in Romania
  • Oxygen is the first carbon-neutral integrated communications agency in Romania
  • Valtech recruits former Salesforce as VP Strategy and Innovation in EMEA
  • Universal Music Group for Brands launched UMusic Media Network
  • Calbee’s newly rebranded Harvest Snaps appoints Cutwater as Digital Creative Agency of Record
Tecsylvania
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

About

  • About AdHugger
  • Contact & Newsletter
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

Our news directly in your inbox:

Categories

Archives





Proudly powered by WordPress | Theme: NewsAnchor by aThemes.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT