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Subway reveals new logo and symbol, launches new US ad campaign

August 17, 2016August 18, 2016 Cristina Blanaru Branding, Creativity

Subway  restaurants, the world’s largest sandwich chain, updated its logo, along with a powerful new symbol. The consumers were able to preview the new logo in ads which were first aired, in US, on August 5th.

The logo update comes as a next step in brand’s evolution after the menu enhancements and the launch of Subway Digital earlier this year.

Noul logo Subway

We are on an exciting journey to meet the changing tastes of our guests (…) The SUBWAY brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.

Suzanne Greco,

President and CEO Subway restaurants

The new logo captures the essence of the brand in a fresh, contemporary look. The core colors have been optimized to live and work across all channels. And the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices Subway provides its guests.

Tagged branding identity launch logo subway visual

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Jorg Riommi, CCO Publicis Romania, juror at 2016 CLIO Awards
IMWorld 2016 – over 1,800 digital solutions for business
Latest news
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  • Ziua Verde at ferma bio&co: Organic farming and social inclusion, from the ground up
  • Ciucaș continues its mission of “True relaxation in clean nature” and opens new clearings in 2025
  • Intuition – The inner compass between science and deep feeling
  • Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index
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AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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