M&C Saatchi Worldwide appoints Richard Morewood as Regional CEO of Asia

Creativity, People

M&C Saatchi has announced that Richard Morewood is to be appointed as Chief Executive Officer of Asia.

The five Offices are Singapore, New Delhi, Tokyo, Shanghai and Kuala Lumpur. Each Office follows the M&C Saatchi model of owner/managers with the senior team having equity in their businesses.  Morewood will focus on driving existing and new business – national, regional and global.

Morewood is returning to M&C Saatchi having previously worked at the London and Sydney Offices; he was responsible for a number of high profile clients including PC World, Woolworths and David Jones. At M&C Saatchi Sydney, Morewood also had a specific responsibility for talent, focusing on recruitment, resourcing, training and development.


Recently Morewood spent five years at DDB, he was responsible for the McDonald’s account across APAC & MEA and Unilever (Walls & Lipton) across North Asia, SEA and Australia. Before his time at DDB, Morewood also held senior roles at Bates UK and Mother London.

Moray MacLennan, Worldwide CEO at M&C Saatchi:

It is great to have Richard back in the Network managing a region that is critical for growth. He understands our brand and our culture.

Richard Morewood:

I’m absolutely delighted to be rejoining M&C Saatchi and having the chance to work with our offices in New Delhi, Kuala Lumpur, Shanghai, Singapore and Tokyo. As well as with Moray and the teams across the globe.

I know from experience that M&C Saatchi has a unique entrepreneurial spirit which, when combined with the ‘Brutal Simplicity of Thought’ strategic approach, is a powerful proposition to clients here in Asia. In many ways it feels like I’m ‘coming home’. I can’t wait to get started.

Morewood will be based in Singapore.

M&C Saatchi is the leading independent Worldwide advertising agency network. Founded in 1995, it is built through start-ups and owner/managers with 25 Offices in 21 Countries – as few as necessary rather than as many as possible.