Lidl launched an employer brand campaign in Romania

Business, Creativity

Lidl launched in Romania an employer brand campaign “Lidl. Surprising People. Surprising careers”, through which it aims to show those interested in a career in retail the benefits and the excellent development opportunities Lidl employees have.

With over 195 stores in Romania and over 4,600 employees, Lidl is one of the most important retailers in the country, with its success being based mainly on competence, courage and employees determination. Lidl rewards employees with premium benefits packages that allows them to choose their own development itinerary and insure their success.


Campaign’s concept is based on multiple benefits Lidl offers to its employees, included in the employment packages that favor their personal and personal development.

The campaign benefits of the direct support from Lidl’s employees, with over 100 of them being involved in realizing the visuals for posters, OOH, ad posters, movies that presents their successful stories or unusual moments and experience.

People are motivated when they feel that their needs are important, what inspires us to improve and transform the company so that we can offer to the employees all over the country reasons to be proud they are at Lidl. We have employees that started their career within the company as casheers and who, with dedication and motivation, became departmental directors. These are personal examples that surprise us and deserve all our admiration and we are happy to be able to share Lidl story from the perspective of our exceptional colleagues

Frank Wagner,

President of the Board, Lidl Romania

lidl_campanie-brand-de-angajator_2The campaign is a long term integrated one, which includes a complex mix of communication channels ( print, radio, outdoor, tube advertising in Bucharest and transit advertising in buses and trams in Romania, social media and digital). The campaign will continue in 2017, with OOH advertising in 9 Romanian cities, activities dedicated to students and graduates, activations at job markets and others.