MullenLowe Romania and Zizin launched a new campaign to offer Romanians a remedy for the nostalgia after holidays.
The new campaign – “The holiday is over, Zizin is sending you back to holidays” – includes a TV ad and runs from October 10 to December 4 and has as the main prize a Christmas holiday in Lapland and 4 holidays in Romania.
In promoting this campaign, we started from the premises that what motivates us the most, when we are coming back from holiday is to plan the next one (…)
Group Creative Director MullenLowe
The campaign includes radio and TV ads and an online component.
The team working on the new campaign includes
- Zizin: Laura Lazar (Chief Executive Officer), Laurentiu Lazar (Board President), Georgiana Bogdan (Marketing & PR Specialist) and Mihai Parvulescu (Marketing Specialist).
- MullenLowe: Eugen Suman (Executive Creative Director), Victor Oprisan (Group Creative Director), Andrei Munteanu (Group Creative Director), Ilinca Nanoveanu (A/V Manager), Alina Balan (Client Service Director) and Andra Panaitescu (Account Manager).
- Other agencies involved in the campaign are Profero (digital) and Initiative (media).