Tag: Initiative
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
Orange reconfirms Initiative as its media agency in Romania
Initiative, media agency part of Lowe Group, continues to manage the media activity for Orange in Romania, from strategy to research, planning and buying, after winning the latest pitch, organized […]
Coronavirus: European Commission launches the Coronavirus Global R&I Collaboration Portal
At the European Research and Innovation Days today, the European Commission launched a new coronavirus collaboration portal that offers matchmaking opportunities for researchers and research projects worldwide focusing on the […]
World Out of Home Organization to unveil new audience measurement initiative
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]
Tailent’s intelligent software robots team up with Visa to help entrepreneurs grow their businesses online
Intelligent software robots developed by Tailent, the Romanian company known for business efficiency solutions based on Robotic Process Automation (RPA) technology, are teaming up with payment technology company Visa in […]
Earthday.org asks the world to stream responsibly to help reduce carbon emissions
Climate change is an increasingly pressing issue in today’s society and carbon emissions are one of the main contributors. In a period when consumers are spending more time online than […]
A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France
Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]
Initiative launched the Media Fact Book 2020 report
At the level of the whole media market in Romania, the Media Fact Book analyzis estimates a drop of 16,5% in 2020 compared to 2019, up to the financial step […]
Romanian event organizer Evensys launched the Conference Subscription
The events industry was hit by the COVID pandemic since before isolation was imposed in Romania, with flights being stopped afterwards and people urged to stay indoors as a consequence […]
#EnergieEroilor initiative to support the medical staff, signed by ENGIE Romania and Daruieste Viata, promoted by Cheil | Centrade
As the COVID-19 pandemic’s impact is increasingly being felt in Romania and the number of confirmed infected people rises, hospitals are being hardest hit by surging critical cases. Whether they […]