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Tag: Initiative

A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France

Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]

October 5, 2020October 5, 2020 Cristina Blanaru Ads, Advertising, Branding, Business

Initiative launched the Media Fact Book 2020 report

At the level of the whole media market in Romania, the Media Fact Book analyzis estimates a drop of 16,5% in 2020 compared to 2019, up to the financial step […]

June 30, 2020 Romanita Oprea Media

Romanian event organizer Evensys launched the Conference Subscription

The events industry was hit by the COVID pandemic since before isolation was imposed in Romania, with flights being stopped afterwards and people urged to stay indoors as a consequence […]

May 15, 2020May 16, 2020 Cristina Blanaru Business, Events, Know-how Sharing, Marketing, Specialized Communication

#EnergieEroilor initiative to support the medical staff, signed by ENGIE Romania and Daruieste Viata, promoted by Cheil | Centrade 

As the COVID-19 pandemic’s impact is increasingly being felt in Romania and the number of confirmed infected people rises, hospitals are being hardest hit by surging critical cases. Whether they […]

April 9, 2020 Newsroom Advertising, CSR

OOH associations across the world join to fight the virus and plot a course for the return to normality

The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect […]

March 31, 2020 Cristina Blanaru Advertising, OOH / DOOH

Romanian Initiative and Profero transformed outdoors from product promo support to #StayAtHome traffic limiting instruments

Initiative and Profero launched #StaiAcasă (#StayAtHome), through which a series of traditional and digital OOH panels in Bucharest change their usual function, to promote products and services aimed to increase […]

March 26, 2020 Newsroom Ads, Advertising, CSR

Techcelerator invites tech companies to join the Tech Startups United initiative

‘The acceleration program Techcelerator invites technology startups to join the Tech Startups United cause. The initiative aims to bring together tech startups in Romania, especially in the MedTech area and […]

March 17, 2020 Cristina Blanaru Business, People, Start Up

FCB Canada communicated “The Grass of Greatness” for BMO

A longstanding association with soccer at both the grassroots and professional levels has helped BMO establish strong community roots. Those roots are now literal, thanks to a new initiative called […]

October 1, 2019October 3, 2019 Newsroom Ads, Advertising

Media Fact Book 2019 by Initiative: Romanian media market’s value in 2018 = €454M

Romanian media market posted a sustained growth in 2018, reaching €454M in the end of the year, up 10% compared to 2017, as the new Media Fact Book from Initiative Romania […]

June 8, 2019 Cristina Blanaru Advertising, Business, Marketing, Studies

Mads Mikkelsen deals with the person responsible for Carlsberg’s old beer in UK. Probably.

Carlsberg brand philosopher Mads Mikkelsen returns to UK TV screens this May, as part of Carlsberg UK’s ambition to tell 97% of UK adults about new Carlsberg Danish Pilsner. The […]

May 24, 2019 Cristina Blanaru Ads, Advertising

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