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Digital solution PlanRadar is used on 1,000 construction sites in Romania

Oxygen is the first carbon-neutral integrated communications agency in Romania

Valtech recruits former Salesforce as VP Strategy and Innovation in EMEA

Universal Music Group for Brands launched UMusic Media Network

Calbee’s newly rebranded Harvest Snaps appoints Cutwater as Digital Creative Agency of Record

Leads.io unites Social Blue, AWM Network, Boiler Guide Ltd. & Klik Proces under one brand

Tag: Initiative

Coronavirus: European Commission launches the Coronavirus Global R&I Collaboration Portal

At the European Research and Innovation Days today, the European Commission launched a new coronavirus collaboration portal that offers matchmaking opportunities for researchers and research projects worldwide focusing on the […]

June 24, 2021June 24, 2021 Cristina Blanaru Business, Digital & Media, Know-how Sharing

World Out of Home Organization to unveil new audience measurement initiative

Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]

May 16, 2021May 19, 2021 Cristina Blanaru Business, Creativity, Digital & Media, Marketing, Media, OOH / DOOH

Tailent’s intelligent software robots team up with Visa to help entrepreneurs grow their businesses online

Intelligent software robots developed by Tailent, the Romanian company known for business efficiency solutions based on Robotic Process Automation (RPA) technology, are teaming up with payment technology company Visa in […]

April 30, 2021April 30, 2021 Newsroom All News, Business, Digital & Media, ITC, Marketing, Start Up

Earthday.org asks the world to stream responsibly to help reduce carbon emissions

Climate change is an increasingly pressing issue in today’s society and carbon emissions are one of the main contributors. In a period when consumers are spending more time online than […]

April 22, 2021April 23, 2021 Cristina Blanaru Ads, Creativity, CSR, Marketing

A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France

Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]

October 5, 2020October 5, 2020 Cristina Blanaru Ads, Branding, Business, Creativity

Initiative launched the Media Fact Book 2020 report

At the level of the whole media market in Romania, the Media Fact Book analyzis estimates a drop of 16,5% in 2020 compared to 2019, up to the financial step […]

June 30, 2020 Romanita Oprea Media

Romanian event organizer Evensys launched the Conference Subscription

The events industry was hit by the COVID pandemic since before isolation was imposed in Romania, with flights being stopped afterwards and people urged to stay indoors as a consequence […]

May 15, 2020May 16, 2020 Cristina Blanaru Business, Events, Know-how Sharing, Marketing, Specialized Communication

#EnergieEroilor initiative to support the medical staff, signed by ENGIE Romania and Daruieste Viata, promoted by Cheil | Centrade 

As the COVID-19 pandemic’s impact is increasingly being felt in Romania and the number of confirmed infected people rises, hospitals are being hardest hit by surging critical cases. Whether they […]

April 9, 2020 Newsroom Creativity, CSR

OOH associations across the world join to fight the virus and plot a course for the return to normality

The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect […]

March 31, 2020 Cristina Blanaru Creativity, OOH / DOOH

Romanian Initiative and Profero transformed outdoors from product promo support to #StayAtHome traffic limiting instruments

Initiative and Profero launched #StaiAcasă (#StayAtHome), through which a series of traditional and digital OOH panels in Bucharest change their usual function, to promote products and services aimed to increase […]

March 26, 2020 Newsroom Ads, Creativity, CSR

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