Reporters Without Borders: 74 journalists killed in 2016

Advertising, CSR, Media

Released just before Christmas  and at a time when AP photographer Burhan Ozbilici reminded us of the dangers facing journalists, a new report from Reporters Without Borders showed 74 journalists were killed while gathering news and info during 2016. Most casualties among journalists were registered in Syria, Afghanistan, Mexico, Irak and Yemen.

Despite the report, the annual fundraising campaign for Reporters Without Borders shows that, even considering present circumstances, kids still want to become journalists.

The fundraising campaign was recently launched and it is signed by BETC Paris, which created a movie broadcasted on TV and online.

Reporters Without Borders promotes and defends freedom of information throughout the world. Based in Paris, it has offices in Berlin, London, Brussels, Geneva, Helsinki, Madrid, Rio de Janeiro, Stockholm, Tunis, Vienna and Washington, and has correspondents in 130 countries. It has consultative status with the United Nations, UNESCO, the Council of Europe and the International Organization of the Francophonie (OIF).


Advertiser: Reporters Without Borders
Brand Managers: Christophe Deloire, Thibaut Bruttin
Ad Agency: BETC Paris
Agency Managers: Catherine Emprin, Guillaume Espinet, Damien Clanet
Executive Creative Director: Stephane Xiberras
Art Directors: Jean-Michel Alirol, Pierre Orizet
Copywriter: Dominique Marchand
TV Producer: Isabelle Menard
Production Company: Caviar
Director: Cyprien Clement-Delas
Sound Production Company: Labo
Music Producer: Bruno Billaudeau
Air Date: December 20th 2016