FCB Lisbon signs “Cobblestone Riders” for Fuel TV

Ads, Advertising

FCB Lisbon launched “Cobblestone Riders” campaign for Fuel TV, promoting an innovative new sport that provides the skateboard community with an alternative for navigating roads that are otherwise too dangerous to skate.

By creating a board that perfectly fits the tram tracks that run alongside these streets, riders are now finally able to skate the “unskateable.”


  • Chief Creative Officer: Luis Silva Dias
  • Creative Director: Edson Athayde
  • Creative Director: Viton Araújo
  • Copywriter: Rodrigo Burdman
  • Creative: Eduardo Pastor
  • Art Director: João Martins
  • Product Design: Ricardo Marques
  • Shaper: Mário Patrocínio