Publicis Conseil signs Real Monsters campaign for Innocence in Danger

Ads, Creativity

Innocence in Danger, international association fighting against child sexual abuse, launched a new campaign to decry the everyday monsters. The «Real Monsters » campaign, made by Publicis Conseil in Paris, uses the imaginary world of childhood, with bed stories and monsters “that don’t exist”, to underline that for some children, monster do exist. In real life.

The 3 visuals, illustrated by Michael Rieder, shows 3 of these humanized “monsters”, threatening 3 children in their own bedrooms.

80% of child abuse are committed by close relatives, known by the young victims. This proximity makes it even harder to detect these monstrous predators. Because parents have hard time to imagine that relatives could commit the worst, and children have even more difficulty to talk and
expose their aggressors. That’s why the campaign encourages people to go on the association website where a help to learn the warning signs of child sexual abuse has been specially created.

The « Real Monsters » campaign includes Outdoor, static and digital, through the Clear Channel Network, MediaTransports, PhenixDigital and Insert Media, as well as Press.

In a second phase, a special version of the ad will be addressed directly to children. The text, written like a bed story – with the help of psychologists – will encourage children to defeat the monsters by talking about it.


Client – Innocence in Danger : Homayra Sellier

Creative Agency : Publicis Conseil

  • Executive Creative Director : Cédric Guéret
  • Creative Supervisors : Jean-Laurent Py, Cédric Auzannet.
  • Copywriters : Jean-Laurent Py, Noé Delgado
  • Art Directors : Cédric Auzannet, Thomas Martinet
  • Illustrator : Michael Rieder
  • Account manager: Caroline Darmon
  • Producer : Nathalie Bousquet
  • Media Agency : Publicis Media
  • Publishing Manager : Veronique Priou
  • OOH Exchange Manager : Julie Costantini