The global airlines alliance SkyTeam is launching SkyTeam Stories

Ads, Advertising, Digital & Media

SkyTeam, the global alliance of 20 airlines, is launching a travel-themed webseries, SkyTeam Stories.

SkyTeam, developed the branded content in partnership with its ad agencies, BETC Paris and BETC Content. The webseries takes viewers through the daily lives of five travelers around the world and offer a peak into the offering of SkyTeam.

Each of the travelers featured in the series, coming from all around the world, are experts in their domain. In the films, they share their common passion for traveling.

The travelers and their stories :

– Fabio November, architect (based in Milan) – “Being A Traveler”  & “Always On The Go

– Leaf Greener, fashion consultant (based in Shanghai) – “Right Off The Plane” & “Ready To Leave

– Jareau Wade, entrepreneur (based in San Francisco) – “Travel Rituals” & “Building Bridges

– Paola Carossela, chef (based in Sao Paulo) – “Travel Ingredients” & “Bringing Back Memories

– Eddie McDougall, oenologist (based in Hong Kong) – “The Journey Is The Experience” & “In The Fast Lane

Each of the ten films are directed by Melinda Triana. Melinda is a television director, whose work was featured in the « La mode, la mode, la mode » show on French cable TV Paris Première.

The webseries started airing on May 2nd on the social media channels of SkyTeam and on a dedicated space on its website. The member airlines of the SkyTeam alliance will also show the films in their airport lounges and on their digital platforms.

To expand on the theme of the SkyTeam Stories, a digital activation will take place in June, offering the public a chance to know which traveler they are through an online quiz. They will also be able to take part into a contest to win a world tour according to their travel preferences.

Skyteam: Jacques Vareilles & Fabio Mendes
Agency: BETC & BETC Content
Agency managers: Claus Lindorff, Aurelie Boue, Melanie Habib, Marie de Menthon
Executive Creative Director: Stephane Xiberras
Creative Director: Richard Desrousseaux
Assistant Art Director: Kim Dongheum
Production Company: Slowdance
Director: Melinda Triana