New visual identity and slogan for UPC in Romania

Branding, Business

Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity and entertainment experiences to its clients, addressing the multiple changes when it comes of consumers’ lifestyle and their interaction with technology.

The company also launches a new value promise for clients – Happy Home ® – reuniting UPC’s newest technologies and digital services which connect the entire home: high internet speeds in all coverage areas, best Wi-Fi  experience and latest generation TV experience offered by Horizon.

At UPC, we innovate and continuously invest in order to connect our clients with the ones they love and to offer them their favorite content. The new communication strategy and promise for clients consolidates our position at market’s level (…) The change will be visible in all the interaction points with UPC, in the campaigns of communication, digital, retail, customer care, and we trust that it will bring us closer to the clients

Robert Redeleanu,

CEO UPC Romania & UPC Hungary

With a more simple, colored and modern graphic, the visual identity campaign will be visible on all channels where the company is present. It starts with the new TV campaign, Happy Home®, that debuted on September 4th, and will continue with a strong presence online, in cinemas, outdoor and in the UPC stores.

The brand repositioning campaign is an initiative ran by Liberty Global in all CEE countries where the company is present: Romania, Poland, Hungary, Czech Republic and Slovacia, aiming to build an unified brand in the entire region.