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Tag: UPC

New visual identity and slogan for UPC in Romania

Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity […]

September 6, 2017 Cristina Blanaru Branding, Business

UPS Pulse of the Online Shopper: European consumers want choices and convenience when shopping online

UPS Pulse of the Online Shopper Europe Study, made by comScore and UPS (NYSE: UPS), was just released and analyzes what online shoppers are looking for in the customer experience – from […]

September 26, 2013December 18, 2013 Cristina Blanaru Business, Consumption Habits, e-Commerce, Marketing

UPC Romania launches Teki remote controller, an innovation for kids

UPC celebrates children’s month by launching a children inspired gadget, dedicated to them – Teki remote controller. The product, a first on Romanian market, allows kids to enjoy fun and […]

June 12, 2012July 6, 2012 Cristina Blanaru Business, ITC, Media

UPC and HyperActive made an online mentoring program for entrepreneurs

HyperActive  developed for UPC an online mentoring program for entrepreneurs, Business Mentor, focused mainly on interactivity. This project supports UPC Business’ strategy and is based on an original HyperActive concept. […]

October 3, 2011May 12, 2012 Cristina Blanaru Advertising, Digital & Media, Marketing

HyperActive and UPC created Victorious School

HyperActive developed the platform victorious.upc.ro, an online talents school to promote Victorious series, broadcasted by Nickelodeon and supported by UPC. The idea for this platform was generated by the need […]

September 28, 2011May 12, 2012 Cristina Blanaru Advertising, Digital & Media, Marketing

Romanian cable TV companies are fighting in promotions to win consumers

RCS&RDS, Romtelecom and UPC are continuing their prices war that reduces their incomes and profits, according to an article signed by Adrian Seceleanu and published by Ziarul Financiar. They come, […]

June 1, 2010 Cristina Blanaru Marketing, Media
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