HyperActive developed the platform victorious.upc.ro, an online talents school to promote Victorious series, broadcasted by Nickelodeon and supported by UPC.
The idea for this platform was generated by the need to increase our users awareness for UPC brand, starting from promoting Victorious series. We don’t have sales objectives, but some emotional ones, because we want to generate a much more close relation with the clients through the entertainment experience offered by UPC
Account Manager HyperActive
The strategy consisted in involving young people aged 7 to 18 yo, actively and interactively, through a contest that tests participants’ talent and offers an attractive prize. Between September 5th and October 2nd, HyperActive encourages series’ fans to register on the website and attend weekly to the online classes of Victorious School.
Each week comes with a new challenge, starting with the exam to enter the school and continuing with specific tests (dance, personality etc). In terms of personal performances, each student will accumulate points and, together with his friends, will manage to pass the final exam, the popularity test.
The most talented participant wins a trip to Hollywood and a visit on Victorious filming set, with the possibility to meet up with his favorite actors.
Because the target is young, the campaign included massive communication online, on Facebook, media display and search on Google, Yahoo, but also social ads. Offline, the campaign was present through POSMs.
HyperActive is a full services interactive agency that offers digital communication and marketing solutions and web platform management, online marketing (SEO & Google AdWords), online advertising and PR, e-mail marketing, viral marketing, mobile marketing, hosting and special interactive projects.
Agency’s portfolio of clients includes Ferrero, UPC Romania, Bergenbier SA, Farmaciile Dona, Johnson & Johnson, Forever Living Products, Unilever, BMW, IAB Romania and Bayer.