Lennie Stern joins BETC as Head of Creative and Entertainment Strategies

Cristina Blanaru Business, Creativity, People

Lennie Stern joined BETC as Head of Creative and Entertainment Strategies, after working for agencies like Y&R, DDB and Fred&Farid and after she was, since 2015, the Associate Managing Director at Dare.Win.

At Dare.Win, Lennie was in charge of different projects such as Netflix, Ubisoft, Blizzard, Paramount, Fox, Universal, Arte, Warner and Redbull to name a few.

At BETC, she will work with the agency’s clients to help them deploy creative entertainment strategies as well as different types of branded content, brand entertainment, storytelling, product placement, brand endorsement, immersive experience, emotional activation, influencer partnerships and more.

Lennie’s work will reach over a wide spectrum – from web-series, concerts and short-films to videogames and probably things you’ve not even heard of yet.