Skip to content
AdHugger
  • Home
  • Business
    • e-Commerce
    • Start Up
    • Know-how Sharing
      • Leadership / Mentorship
      • Training
      • Case Studies
      • Education
    • Mobile
    • ITC
      • Gaming
    • Profiler
      • People
      • Women in Business
      • A day:
    • Finances
  • Marketing
    • Branding
    • Innovation
    • PR
      • Specialized Communication
      • Crisis Communication
    • Studies
    • Consumption Habits
    • CSR
    • Guerilla
    • Events
  • Advertising
    • Ads
    • Festivals
      • Awards
      • ADC
      • Cannes Lions
      • Clio
      • Cresta Awards
      • D&AD Awards
      • Dubai Lynx
      • Effie
      • Epica
      • Eurobest
      • European Excellence Awards
      • Golden Drum
      • IAB Mixx Awards
      • Internetics
      • ICEEFest
      • IPRA Awards
      • London International Awards
      • New York Festivals
      • One Show
      • PIAF
      • PR Awards
      • Red Apple
      • Romanian PR Award
      • Sabre Awards
      • Spikes Asia
      • The One Show
      • Webby Awards
      • White Square
  • Digital & Media
    • Media
    • Social Media
    • OOH / DOOH
  • About AdHugger
    • Contact & Newsletter

Tag: BETC

Peugeot and BETC use piezoelectricity that recycles sound pollution to recharge the Peugeot e-208

Peugeot, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs […]

November 16, 2019 Cristina Blanaru Ads, Advertising, Innovation

The LEGO Group launches new global campaign created by BETC

The LEGO Group launches Rebuild The World today, a new global brand campaign supported by a TV, online and out of home campaign created by BETC in collaboration with the […]

September 18, 2019 Cristina Blanaru Advertising

#BornAndré – campaign for Citroen at 100 years

Citroën, and their agency Traction (BETC), launched #BornAndré, on the official 100th birthday of the Citroën brand, paying homage to founder André Citroën. Citroën is a « human centric » brand, […]

June 8, 2019 Cristina Blanaru Ads, Advertising

Air France Music launches the “Never Miss Out” service

Air France Music is launching “Never Miss Out”, available at music.airfrance.com and developed jointly with General Pop, BETC’s cultural event production entity. Is the concert by your favorite performer sold out? “Never […]

September 21, 2018 Cristina Blanaru Ads, Advertising

BETC’s Traction created a first brand film for Citroën

Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past […]

April 11, 2018 Cristina Blanaru Ads, Advertising

Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights

The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage […]

March 4, 2018June 28, 2018 Cristina Blanaru Advertising, CSR

BETC and AIDES gather funds with Fashion Condoms

“Use fashion to fight HIV” is the fundamental message brought by the Grande Braderie de la Mode (The Great Fashion Sale). Thanks to the precious help by prêt-à-porter brands and […]

September 28, 2017 Cristina Blanaru Ads, Advertising, CSR

Lennie Stern joins BETC as Head of Creative and Entertainment Strategies

Lennie Stern joined BETC as Head of Creative and Entertainment Strategies, after working for agencies like Y&R, DDB and Fred&Farid and after she was, since 2015, the Associate Managing Director […]

September 27, 2017 Cristina Blanaru Advertising, Business, People

Disneyland, Paris and Ile-de-France, joint campaign to promote tourism in Paris and region

Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and of its region. Disneyland Paris […]

February 27, 2017 Cristina Blanaru Advertising, Branding, Business

RSF launched “Great year for censorship” campaign

Right before World Press Freedom Day on May 3rd, Reporters Without Borders (RSF) launched “Great year for censorship”, an ironic campaign about 12 heads of state who will be throwing parties […]

May 4, 2016June 4, 2016 Cristina Blanaru Advertising, Comm & Politics

Posts navigation

Older posts
Latest news
  • 7 Ways To Destress On Your Lunch Break
  • More than EUR 9 million funding for NGOs through the Active Citizens Fund Romania
  • The reputation of Romanian beer has grown significantly in the last two years
  • Persil and Sky Nature inspire young people to take action on the issues they care about with new ‘Changemakers’ series
  • LinkedIn helps Big Issue vendors reconnect with customers online
Categories
Archives
Our news directly in your inbox:

About

  • About AdHugger
  • Contact & Newsletter
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/
Proudly powered by WordPress | Theme: NewsAnchor by aThemes.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT