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Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Tag: BETC

Meta and BETC celebrate passion for rugby in a new TV spot for the World Cup

Meta, Official Supplier of the Rugby World Cup France 2023, is bringing its Superfans to life with a multi-channel communication plan designed by BETC Paris. Present on Meta’s applications and […]

October 5, 2023October 5, 2023 Newsroom Ads, All News, Creativity

BETC and Havas Creative win the global brands of the Danone Group on their three categories across all geographies

Following a global review driven by the US agency consulting R3 for Danone, BETC and Havas Creative have won the communications of the global brands of the group, operating in […]

April 5, 2023April 28, 2023 Cristina Blanaru All News, Business, Creativity

BETC and Veet Men launched a new grooming kit

BETC and Veet Men launched a new grooming kit, Intimate Hair Removal Kit. The campaign includes a TVC called “Odyssey”, in which BETC imagined a bold, metaphorical and exhilarating odyssey […]

June 2, 2022June 2, 2022 Newsroom Ads, All News, Creativity

Lenny Kravitz, in an ad for Y from Yves Saint Laurent

The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. […]

May 10, 2022 Maggie Hanson Ads, All News, Creativity

Morocco – Kingdom of Light, a new global tourism drive by BETC

After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign with the ambition to support tourism and reveal the infinite beauty of this […]

April 28, 2022April 28, 2022 Cristina Blanaru Ads, All News, Creativity

Lacoste and BETC celebrate unexpected encounters in a new brand campaign

Since 1933, the Lacoste crocodile has transcended time, style and genre and was worn by people from all walks of life. Inspired by the diverse Lacoste community, the new campaign […]

April 27, 2022April 28, 2022 Cristina Blanaru Ads, All News, Creativity

BETC brings Magic Momentum for Disneyland Paris’ 30th anniversary

For the celebration of 30 magical years of Disneyland Paris, started on March 6th, BETC created the “Magic Momentum” film, bringing to life the magical experience of amusement park. Produced […]

April 13, 2022April 13, 2022 Maggie Hanson Ads, All News, Creativity

Lacoste unveils its first-ever collection conceived by a disabled athlete – the Théo Curin collection

Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they […]

April 4, 2022April 4, 2022 Cristina Blanaru Ads, Creativity

Ogilvy Paris Adds Jonathan Baudet-Botella to its Creative Talent Roster

Ogilvy Paris is pleased to announce that Jonathan Baudet-Botella has joined its creative talent roster as Art Director. Jonathan started his career in web design before joining BETC where he […]

November 15, 2021November 15, 2021 Cristina Blanaru Business, Creativity, People

BETC promoted two Managing Directors

BETC is an agency that grows along with its talent and recently announced the promotion of two Managing Directors:Mehdi Benali and Mathieu Laugier. Mehdi started his career in the UK, […]

September 17, 2021September 21, 2021 Cristina Blanaru Ads, Creativity

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