Peugeot and BETC use piezoelectricity that recycles sound pollution to recharge the Peugeot e-208
Peugeot, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted…
The LEGO Group launches new global campaign created by BETC
The LEGO Group launches Rebuild The World today, a new global brand campaign supported by a TV, online and out of home campaign created by BETC in collaboration with the LEGO Agency. Rebuild…
#BornAndré – campaign for Citroen at 100 years
Citroën, and their agency Traction (BETC), launched #BornAndré, on the official 100th birthday of the Citroën brand, paying homage to founder André Citroën. Citroën is a « human centric » brand, putting people at…
Air France Music launches the “Never Miss Out” service
Air France Music is launching “Never Miss Out”, available at music.airfrance.com and developed jointly with General Pop, BETC’s cultural event production entity. Is the concert by your favorite performer sold out? “Never Miss Out” allows…
BETC’s Traction created a first brand film for Citroën
Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, most…
Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights
The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René…
BETC and AIDES gather funds with Fashion Condoms
“Use fashion to fight HIV” is the fundamental message brought by the Grande Braderie de la Mode (The Great Fashion Sale). Thanks to the precious help by prêt-à-porter brands and designers who donate…
Lennie Stern joins BETC as Head of Creative and Entertainment Strategies
Lennie Stern joined BETC as Head of Creative and Entertainment Strategies, after working for agencies like Y&R, DDB and Fred&Farid and after she was, since 2015, the Associate Managing Director at Dare.Win. At…
Disneyland, Paris and Ile-de-France, joint campaign to promote tourism in Paris and region
Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and of its region. Disneyland Paris is Europe’s number…
RSF launched “Great year for censorship” campaign
Right before World Press Freedom Day on May 3rd, Reporters Without Borders (RSF) launched “Great year for censorship”, an ironic campaign about 12 heads of state who will be throwing parties tomorrow to celebrate…
