Tag: BETC
BETC and Veet Men launched a new grooming kit
BETC and Veet Men launched a new grooming kit, Intimate Hair Removal Kit. The campaign includes a TVC called “Odyssey”, in which BETC imagined a bold, metaphorical and exhilarating odyssey […]
Lenny Kravitz, in an ad for Y from Yves Saint Laurent
The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. […]
Morocco – Kingdom of Light, a new global tourism drive by BETC
After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign with the ambition to support tourism and reveal the infinite beauty of this […]
Lacoste and BETC celebrate unexpected encounters in a new brand campaign
Since 1933, the Lacoste crocodile has transcended time, style and genre and was worn by people from all walks of life. Inspired by the diverse Lacoste community, the new campaign […]
BETC brings Magic Momentum for Disneyland Paris’ 30th anniversary
For the celebration of 30 magical years of Disneyland Paris, started on March 6th, BETC created the “Magic Momentum” film, bringing to life the magical experience of amusement park. Produced […]
Lacoste unveils its first-ever collection conceived by a disabled athlete – the Théo Curin collection
Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they […]
Ogilvy Paris Adds Jonathan Baudet-Botella to its Creative Talent Roster
Ogilvy Paris is pleased to announce that Jonathan Baudet-Botella has joined its creative talent roster as Art Director. Jonathan started his career in web design before joining BETC where he […]
BETC promoted two Managing Directors
BETC is an agency that grows along with its talent and recently announced the promotion of two Managing Directors:Mehdi Benali and Mathieu Laugier. Mehdi started his career in the UK, […]
Lacoste and BETC are celebrating through the new “Crocodiles Play Collective”
Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of the Lacoste brand. Since 1933, it has transcended time, styles and genres. It […]
Peugeot and BETC use piezoelectricity that recycles sound pollution to recharge the Peugeot e-208
Peugeot, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs […]