20 social marketing campaigns from 12 countries have been shortlisted for the final judging round of the 2017 Care Awards. The Care awards finalists will be judged by a panel of agency professionals, sustainable communication experts alongside NGOs Communication Heads chaired by MEP Dita Charanzova.
Participating as a Jury Chair for the first time in the Care Awards last year left a strong mark on me. I was impressed at how such difficult stories, ranging from a large variety of topics, and their messages were expressed so effectively and effortlessly in just a matter of minutes. The Care Awards recognize excellence in this form of communication to change people’s behaviour for the benefit of the consumer and society as a whole. Instead of drawing attention to a product, these campaigns highlight everyday problems that are too often ignored in a way that inspires action.
Czech Member, European Parliament
The competition started with a total of 73 campaigns from 51 agencies divided in 4 different categories: Non-profit Organizations and Non-Governmental Bodies, Government Bodies and Related Organizations, Local and Regional Authorities and Corporate Governance (CSR).
The winners of the 2017 Care Awards will be announced at the Care Awards Ceremony in Brussels in November (date to be confirmed) and will receive their Awards from the Jury Chair, MEP Dita Charanzova.
The main aim of the Care Awards, organised by ACT Responsible and EACA, is to highlight the advertising industry’s specific contribution to society by selecting and celebrating the most powerful and relevant social marketing campaigns and to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development. The Care Awards cover subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.
This creative Award aims to recognize excellence in social marketing as part of EACA’s overall commitment to promote Corporate Social Responsibility and ACT Responsible’s mission to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development.