Zulu and Interac shows how once can pay like magic this holiday season

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With the holiday season upon us, retailers are gearing up for the busiest spending activity of the year. In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign that focuses its messaging on new technology-based payment solutions.

The video and in-cinema portion of the campaign demonstrates the shift in payment behavior by introducing a local musician who notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch. The musician realizes the world around him has changed since no one has cash to put in his trumpet case. In a heartfelt twist, he receives Interac e-transfers at the end of the film from all his regular fans in the neighborhood.

Andrea Danovitch, AVP Marketing & Brand at Interac Association/Acxsys Corporation, also notes that “with the usage growth of digital payments increasing over the past few years, it made sense to emphasize the consumer’s control over their wallets by using their own money – especially during this time of year.”

In addition to speaking to Canadians about these new payment methods, Zak Mroueh, founder & Chief Creative Officer says the campaign “brings forth an emotional element of coming together during the holidays. It’s a great follow up from the launch of the ‘own your world’ brand evolution.”

The campaign also includes targeted and mass digital and social, along with out-of-home billboards, in-cinema takeovers, digital animated screens and banners, all emphasizing the convenience of digital payments. The campaign is being supported by a national media buy handled by Media Experts.

The campaign is expected to run until December 31st.



Client (Company): Interac Association

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Creative Director: Gail Pack, George Ault (OOH), Rodger Eyre, Gerald Kugler (TV)

Writer: Gerald Kugler (TV) Jacob Pacey (OOH)
Art Director: Rodger Eyre (TV) Brendan McMullen, George Thorman (OOH)

Clients: Andrea Danovitch, Leslie Vera, Lauren McKay

Account Team: Rob Feightner, Erin McManus, Maegan Thomas

Agency Producers: Pam Portsmouth, Laura Dubcovsky, Sam Leirsch, Brittney Stafl

Strategic Director: Heather Segal

Brand Innovation Director: Sean Bell

Media Agency: Media Experts

Media Planners: Jenna Bendavid, Phil Borisenko, Jenna Bendavid, Julianne Hope, Brandon Agnew

Production House: Spy Films

Director: Rudi Schwab

Production House Producer: Jennifer Walker

Director of Photography: Hunter Robert Baker

Casting Director: Andrew Hayes, Powerhouse Casting

Editor: Jay Baker

Post Production: zulubot

Studio Artist: Greg Heptinstall, Brandon Dyson, Ashleigh O’Brien, Jim Tinios

Compositor / Online: Sean Cochrane, The Vanity

Special Effects: The Vanity

Colorist/Transfer: Eric Whipp, Alter Ego

Audio Post Facility/Music House: Vapor RMW

Audio Director: Ted Rosnick

Producer: Kailee Nowosad

Engineer:  Julian Rudd

Illustrator: Think Tank Creative, The Vanity

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