Graffiti Public Relations, Romanian exclusive affiliate to Ketchum, will handle communication for Discovery Networks on the local market starting January 2018. The agency will offer integrated PR and digital communication services for Discovery Channel, TLC and Eurosport.
Ada Roseti, programs director Discovery Networks CEE, believes this partnership will have an essential role in company’s strategy for digital and content development:
(…) We wanted a full service agency who could become the ideal (…) partner and which could cover fully our communication needs both when it comes of fans and of business partners. TV and the way we consume entertainment products changed dramatically during the last few years. Discovery is in the first line of this change and that is why we chose a partner that could understand this aspect and translate it in communication campaigns
Previously, Discovery’s communication on Romanian market was handled, for 15 years, by Greyling.