Ioana Zamfir, appointed Creative Director at Centrade | Cheil

Business, Creativity, People

Romanian advertising agency Centrade | Cheil has consolidated its creative capabilities by recruiting Ioana Zamfir as Creative Director. With a rich background, Ioana’s role will be to raise the agency’s creative output, gain creative recognition, build an internal creative culture that benefits clients and partners, and scale creative ideas and opportunities at a regional level.

For me, this new collaboration is a tremendous opportunity that I am determined to exploit to its maximum potential (…) I am very happy to take the lead of the creative department at this important junction for Centrade | Cheil, as it transforms itself from a communications agency to an integrated, forward thinking, data and technology-driven one. I believe this is the future of the industry. If we manage to successfully navigate through digital story storytelling, branded content and co-creation, we will be able to provide our clients valuable ideas and content that they need to meet their business challenges. Centrade | Cheil is a forward-thinking agency, focused on innovation, and I have full confidence in the local and regional teams. I look forward to developing campaigns for our clients and to meet these challenges together moving forward. My goal is to be the agency acknowledged for integrated and courageous work, an agency filled with extraordinary creatives.”

Ioana Zamfir

Ioana Zamfir began her career in advertising in 2010. Over the past seven years, she has been part of the world recognized creative team of McCann Bucharest, eventually being promoted to Group Creative Director. She worked for McCann’s largest clients, local and global alike including: Vodafone, Coca-Cola, Mastercard, Nestle, Julius Meinl, Unilever to name a few. She has been recognized internationally for her creative work being awarded multiple prizes at several major industry festivals, including Cannes Lions, Eurobest, Golden Drum, Effie and Fibra.

During her tenure as copywriter, in 2017 the international jury of Fibra Awards recognized Ioana by awarding her Copywriter of the Year in Romania. She was also a member of the Grand Jury at the New York Festivals.

Ioana is a talented creative, and a skillful manager who knows how to grow teams and meet clients’ expectations. She joins our agency at the perfect moment. Her timing couldn’t be better (…)  Only a few days ago, we announced the full integration of Centrade into the global Cheil worldwide network, following a successful 2-year collaboration. Our immediate goal now is consolidating our foothold in the region, with a special focus on creating content and providing digital marketing solutions. I am confident Ioana is extremely well-prepared to tap into our existing talented creative team and that she will deliver the same high standards that she is known for.

Radu Florescu,

CEO Centrade | Cheil South-East Europe

Centrade | Cheil provides creative services using a creative team of 20 people with strategic brand building capabilities, channel amplification talent, digital content, UX and design. Centrade | Cheil’s client portfolio includes prestigious brands like Raiffeisen Bank, Dr. Oetker, Mondelez, Procter & Gamble, and Point PickUp.

Fully integrated in Cheil Worldwide – „The Network Built for Now”, Centrade | Cheil is aligned to the global commitment of transforming itself into a data-driven provider of integrated digital creative solutions. Centrade | Cheil is a top-tier communications company in Romania and a regional hub for South-East Europe, covering a total of 11 markets. It is headquartered in Bucharest and has local offices in Belgrade, Budapest, and Zagreb. The agency aims to build clients’ business and reputation through strong, insightful communications ideas that generate value to clients, communities and employees.