This campaign created by FF Paris, creative agency founded by Fred & Farid, gives an glimpse of this amazing epopee. Shot in a biopic atmosphere, this 86-second film tells the story of an iconic character, from his birth to nowadays, who has withstood the test of time, the evenings of drunken jubilation, the beatings of fans… and even drowning! Chapter after chapter, this cinematic piece has been conceived on a wrong path to finally revealing the identity of the hero of this epic story: Brennus’ unsubmersible Shield.
This film directed by Thibaut Grevet was shot with real photographic film, in black and white. This treatment was chosen to create a visual object which the audience could enjoy beyond the stadiums and thus make discover this sport to the greatest number.
In addition an interactive storytelling platform www.luduspropatria.fr enriches and documents the film chapter by chapter with dozens of testimonials from players, historians, photos and videos from the era allowing Internet users to immerse themselves in the history of the trophy.