Cannes Lions announced that Spotify will receive the 2018 Media Brand of the Year distinction, to be accepted by Daniel Ek, co-founder, Chairman and Chief Executive Officer, on behalf of the company and its 3000 employees.
Spotify has transformed the way we engage with music. In the ten years since Daniel and his team launched the service it has gone on to reshape the future of media and transform how artists and brands communicate with their audiences. Their continued innovation and partnerships with brands has fostered a culture of creativity and a platform for new artists to share their voice and we’re delighted to be able to recognize Spotify with this award
CEO, Ascential Events and chairman-Elect, Cannes Lions
Music streaming service with over 170M users in 65 countries, Spotify transformed music listening when it launched in 2008. Ten years later, the organisation is credited with the resurgence of the music industry and beloved by millions worldwide for its deep connection to global culture and remarkable mix of personalized user experiences. The company won six Cannes Lions in 2017 for its witty and timely marketing campaigns, including “Thanks, 2016…It’s Been Weird” and “President of Playlists.”
Most recently, Spotify underscored its commitment to its freemium model with the launch of an all-new Spotify for Free, creating an improved experience that gives more control and customization to its more than 99M ad-supported users and making it even easier for them to discover their new favorite artist.
While I can appreciate that this award normally recognizes a single individual, I didn’t embark on this journey alone. We are where we are today thanks to our employees, past and present, who have been the most integral part of our 10 year history. I am energized daily by the creativity, bravery and passion our team brings to work. On behalf of the entire company, we thank the Cannes Lions Festival of Creativity for this award.