Romanian agencies GMP Advertising and Webstyler sign the summer campaign for Timisoreana, through which the brand is buying 5M beers to Romanians. This campaign, declined on TV, radio and digital, continues the celebration of 300 years since the beer factory was founded.
By October 31st, anyone buying Timisoreana promotional products can win one of the 5M cans of “Timisorana Original” beer. The TVC created for the campaign shows the “road” the beer takes from the factory to the people.
The campaign “is more then a simple promotion, it is a gesture of appreciation for the people that keep close to the brand for such a long time. To communicate this, we decided to use one of the most powerful Timisoreana symbols: the beer barrel, waited and appreciated all over the country”
Creative Director for Timisoreana brand
In the same time, the brand starts a caravan that will visit 55 Romanian towns and allows the brand to celebrate together with Romanians the 300 years of tradition by directly connecting to them.
We are honored to travel in some of the most important cities in the country and to give a Timisoreana to those who are close to us during this very important year for us. Celebrating 300 years of beer craftsmanship and 300 years of memorable moments and wonderful people that made possible celebrating this age, especially when Timisoreana is the longest tradition brand in Romania
Senior Brand Manager Timisoreana
GMP / Webstyler: Theodor Sandu – Creative Director, George Popa – Art Director, Corneliu Radu – Copywriter, Dana Pascu – Head of Strategy, Catrinel Manolescu – Group Account Director, Ioana Dumitrășcuță – Senior Account Manager, Laura Coroiu – Jr Account Executive, Cosmin Hrițcu – AV Producer, Felicia Batovici – Digital Account Director, Elena Cîrîc – Head of Social Media, Cosmin Nicola – Art Director.
Timisoreana: Mihai Bârsan – VP Marketing, Iulia Dobre – Senior Brand Manager, Sorin Tudor – Brand Manager, Ioana Popescu – Brand Manager, Ștefania Diaconu – Jr Brand Manager, Andrei Uța – Jr Brand Manager