Starting October, Leo Burnett Bucharest is the new agency for Ursus premium brands: Premium, Retro, Cooler and Cooler Non Alcoholic. The agency won the account following a pitch in which were involved several important ad agencies from Romania.
People from Leo showed us from the very beginning they understand well brands’ challenges and can come up with creative solutions to anchor Ursus on the map of legendary fun in Romania. We have big plans for our premium brands and we are convince that, in the new formula, we have the chance to write a beautiful page in Ursus beer’s history in Romania
Premium Brands Director, Ursus Breweries
Diana Alexa – Managing Director, Leo Burnett Bucharest:
We are very happy we will work with Ursus team. We believe in Ursus brand and in its plans for the future, which we are anxious to bring to life together and for which we prepared a strong team
Victor Stroe – Associate Director & Head of Planning, Leo Burnett Bucharest:
Beer market is known for being extremely competitive, alive and fascinating, which means we will have to give the best of ourselves in terms of creation, account management and strategy. I am the happiest for the collaboration with Ursus team, which, besides a well-known professionalism on the market, includes some wonderful people, together with which we will be able to write some epic stories in Romanian advertising
The collaboration between Leo and Ursus already started and the first campaigns are scheduled to go on air in the start of 2019.
The teams working on the account include:
- Leo Burnett: Diana Alexa – Managing Director, Victor Stroe – Associate Director & Head of Planning, Ali Bati – Executive Creative Director.
- URSUS: Mihai Bârsan – VP Marketing, Victor Teiosanu – Premium Brands Director, Victor Popa – Integrated Communications Manager.