FCB Bucharest signs a new campaign for chocolate brand Heidi

Ads, Advertising

 FCB Bucharest signs the newest promotion for chocolate brand Heidi, that brings forward a premium selection of interior design items and a collaboration with Romanian actress Dana Rogoz.

What do Heidi chocolate and interior design have in common? Creativity, passion and respect for craft. And because chocolate has the power to inspire us, we wanted to see what happens when it inspires the most creative of us. So we invited Dana Rogoz to conceive two non-boring corners, that would be in line with Heidi Dark and Heidi Grand’Or ranges. The research process was a lengthy one, with big quantities of chocolate needed during the entire collaboration

Dragoș Raicu,

Group Creative Director FCB Bucharest

 We fell in love at first sight with the creative idea of this campaign. It starts from a very powerful insight – that Romanians – more then other Europeans – are attached to their houses, want to own them and not just to rent and are investing a lot of time, money and imagination to decorate their houses (…) Interior design and Heidi chocolate have in common the power to inspire, to take elements from nature and transform them into new things to which we dearly come back every time

Ioana Marica,

Brand Manager Heidi Chocolat


  • Heidi: Daniela Dumitrascu – Marketing Director, Andreea Beekman – Customer Experience & Trade Marketing Manager, Ioana Marica – Brand Manager
  • FCB Bucharest: Claudiu Dobrita – Chief Creative Officer, Dragos Raicu – Group Creative Director / Copywriter, Agatha Muler – Art Director, Dorina Ciorîia – Art Director, Gabriela Suciu – Account Director, Anca Duta – Account Manager, Silviu Clinciu – Account Executive, Vlad Crisu – DTP, Gabriela Pricob – Production Manager, Ionut Stan – Production Executive
  • Social media activities and PR were handled by Spoon Media and Eye PR.