Electronic Arts selected Golin to coordinate its communication in Romania

Business, Gaming, Marketing, PR

Golin Bucharest was selected to handle the PR duties for Electronic Arts Romania, one of Electronic Arts studios, after it won a pitch organized by the console, PC and mobile games producer. Golin will handle for EA corporate and brand communication, along with social media activities for EA Romania. The focus will rest on talent recruitment and employer branding.

Romania posts one of the highest growth rhythms in IT&C in this part of Europe, with EA Romania being known as one of the biggest and most visible companies in the regional ecosystem. Many of us here, in Golin, grew up with games now developed at Electronic Arts in Romania and we continue to be fans of known products like FIFA, Need for Speed or NHL, to mention just a few of EA’s titles. We are truly happy for this opportunity and we will start working at full passion and inspiration to offer EA the best solutions. We are convinced we will enjoy a solid partnership with Electronic Arts Romania, one based on common values and passion and also on the fact that, together, we will generate relevant communication based on valuable insights

Irina Roncea,

Deputy Managing Director Golin.

Electronic Arts Romania has exceptional people who create games of global impact with help from many tech innovations, targeting users from all over the world. Starting 2006, we expanded and developed the local teams constantly and, with this growth, we enjoyed extraordinary achievements, becoming an excellence center when it comes of developing games and tech. Golin’s team convinced us fully that it has the expertise, passion, creativity and ideas needed to help us reach to the next level and to maximize the experience we are offering as one of the most important employers in the Romanian IT industry

Andrei Lazarescu,

Senior Producer, Electronic Arts Romania.

Electronic Arts Romania plays an important role in developing locally some of the most sold and awarded games, like FIFA, Need for Speed and NHL, declined on different platforms. Electronic Arts Inc. is a global leader in interactive digital entertainment, with over 300M players registered all over the world.

The Golin team dedicated to the account includes: Andrada Busuioc (Executive Director, Corporate Division), Florin Merla (PR Manager), Adina David (Senior Media Associate), Maria Fasie (Senior Media Associate), Oana Pohrib (Digital Manager) and Geanina Radulescu (Digital Associate).