Triad Advertising signs the campaign for eyerim sunglasses e-shop

Ads, Creativity

eyerim, fast-growing Slovak e-shop focused on eyewear, was going to launch its first brand communication in the Czech Republic and Slovakia. The main hero of the campaign is the magic mirror – augmented reality-based virtual fitting room, where you can choose the right frame for your face and see for yourself which one suits you the most.

In the campaign, the focus was to bring the effect of magic mirror into the real world and show the broad portfolio of glasses eyerim has in stock. The story of the video follows the journey of the effect of magic mirror from one stylish cast member to other, showcasing the variety of styles and personas the service is ready to satisfy.


  • Brand: eyerim
  • Advertising Agency: Triad advertising
  • Chief Creative & Strategy director: Martin Woska
  • Creative director: Peter Baslík
  • Strategy director & Media planner: Ján Papač
  • Art Director: Tomáš Bánik
  • Account director: Juraj Chovanec
  • Account manager: Stanislava Fabšíková, Frederika Kovalčíková
  • Triad production: Katarína Chudá
  • Copywriter: Pavol Paulenda
  • Graphic designer: Zuzana Martiniaková
  • Production: Stink films
  • Director: Pepe Ehrenberger