Boys+Girls partnered with Trinity College Dublin for University’s first major philanthropic campaign in its 400 year history

Ads, Advertising

Ireland’s most creatively awarded advertising agency, Boys+Girls, today partners with Trinity College Dublin to launch the University’s first major philanthropic campaign in its 400 year history.

Boys+Girls developed the strategy and creative platform for ‘Inspiring Generations’; a series of events and media which harness the past and present achievements of the university, and the successes of its students, alumni and staff, to inspire belief in its visionary plans for the future.

‘Inspiring Generations’ will support transformative and educational experiences across the university; including the funding of Ireland’s first ever dedicated Cancer Institute, and the assembly of Ireland’s first E3 Institute, both of which will put Ireland at the forefront of scientific research and technological innovation. It will also ensure that the old library and its extraordinary collections continue to exist for future generations.

The multi-channel campaign will showcase a launch film featuring Oscar Nominated Ruth Negga as the voice-over and multi-platinum recording artist Hozier’s ‘Take me to Church’ as the soundtrack. The campaign also consists of 12 pieces of online and outdoor content, and the unveiling of a giant installation featuring famous alumnus Samuel Beckett and current Trinity Access Program student, Leah Kenny.

Dr Patrick Prendergast, Trinity Provost:

At Trinity our history inspires and informs our future. ‘Inspiring Generations’ will enable us to achieve our ambitions in education and research, to fearlessly advance the cause of a pluralistic, just and sustainable society.

Boys+Girls Creative Director Laurence O’Byrne:

It’s a privilege to work with Trinity College on such a good cause, bringing together global Irish talent to build a campaign which not only celebrates the fantastic work the university and its alumni does, but ensures its successful future.

‘Inspiring Generations’ launches in London today, and will be rolled out internationally in the coming weeks across regions such as Paris, the US and Asia.

The work is a result of a competitive new business pitch against Publicis, BBDO and others.

Boys+Girls are the most creatively awarded agency and thelargest independent creative agency in Ireland, owned and run by the founders since day one. Earlier this year, Robert Senior joined as Chairman. Robert has thirty years’ experience in the creative business having set up Fallon London, before selling the multi award winning agency to Publicis and running Saatchi & Saatchi as worldwide CEO.

Boys + Girls work with a broad range of clients both in Ireland and internationally. A number of key clients include: Three, Ulster Bank (Part of RBS), Fitbit, Jose Cuervo, Bushmills, Kerry Group, Energia and Dulux.

Founded in 1592 and Located in the heart of Dublin’s city centre, Trinity is Ireland’s oldest and highest ranked university.  It is home to 17,000 undergraduate and postgraduate students across all the major disciplines in the arts and humanities, and in business, law, engineering, science, and health sciences.

Trinity’s tradition of independent intellectual inquiry has produced some of the world’s finest, most original minds including the writers Oscar Wilde and Samuel Beckett (Nobel laureate), the scientists William Rowan Hamilton and Ernest Walton (Nobel laureate), the political thinker Edmund Burke, and the former President of Ireland and UNHCR Mary Robinson. This tradition finds expression today in a campus culture of scholarship, innovation, creativity, entrepreneurship and dedication to societal reform.