#BornAndré – campaign for Citroen at 100 years

Ads, Creativity

Citroën, and their agency Traction (BETC), launched #BornAndré, on the official 100th birthday of the Citroën brand, paying homage to founder André Citroën. Citroën is a «
human centric » brand, putting people at the heart of their strategy, as told through their signature “Inspired by you”.

The #BornAndré campaign is simple : if a child born on the 4th of June 2019 is given the name André, Andrew or Andrea (with local adaptations for the 3 markets its launching in –
France, UK and Italy), she or he can compete for a unique gift: a Citroën C3 Origins. A new car for a new life!

On top of that, this C3 is unique, with a replica of André Citroën’s signature written on the side of it and of course it also comes with a personalized baby seat for the little winner!

The campaign launched on social networks on the 4th of June, in the UK, France and Italy, in the shape of a series of stories.

The Citroën Community Management team will also mobilize in their quest to go and search for the little Andy’s. Three countries, three babies and three brand new cars

In France, the eligible names are André and Andrée, André and Andrea in Italy and André, Andrew and Andrea in the UK.