Craft Product School is open for registration

Education, Marketing, Training

The application period for Craft Product School, the first product innovation school in Romania, has begun. Craft Product School started from the need to offer a digital product education to people in the creative, technical or business fields who want to advance in their career or start a business.

Digital product education sits at the crossroads of business education with design and technology.

Craft Product School begins with a series of 2-days workshops where participants will have the opportunity to discover topics such as: global trends and business models, design sprints, digital product monetization, rapid prototyping and validation, and many more.

The format of the workshops is very much based on practice, the participants are going to work in groups, on a problem that they themselves will discover. You don’t need to have a product idea, you will learn how to generate product ideas right there and you’ll also learn some brainstorming techniques.

The workshop will include a small number of participants to facilitate a less divided attention and more engagement. After the workshop is completed, participants will have access to the entire community of product specialists, access to mentors that will intervene throughout the school and future webinars.

The fee for 2 days Craft Digital Product workshop, as well as access in the Craft Product School community, its pool of mentors, access to the bi-monthly newsletter and to future webinars costs €135.

Andra Bria says:

I have worked both in the agency as a creative, as well as on the client’s side, in start-ups as a product manager, where I have contributed to the creation, launch and growth of a few digital platforms.

These experiences, as well as my education in the field, have given me the opportunity to look at the creative and tech industries from many perspectives.

For example, I have realized that the skills of designing and developing a digital product would be of great help to a creative that has maybe thousands of ideas, but does not know exactly how to put them into practice. But also to a software engineer with execution skills who lacks the abilities of design thinking or product marketing. And here comes Craft, or how to create digital products, the new craft nowadays.

Andra is a product and service designer, with a background in the creative industries. She spends her time between advising early stage start-ups on how to communicate and innovate and growing her own entrepreneurial endeavours. She had previously been a product manager for Medijobs, the largest platform for medical professionals in Romania, and founded Design for Equality, a series of workshops that aim at creating more inclusive products and services.