Leo Burnett London serves up humorous images of global adventure with new ‘Great Tastes of the World’ campaign for McDonald’s

Ads, Creativity

McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious burgers inspired by ingredients and flavours from around the world.

As part of the ‘Great Tastes of the World’ campaign, a series of TV spots use arresting visuals to show how the exotic flavours of these limited-edition burgers can transport customers from humdrum everyday routine, to exciting new international locales. This juxtaposition is brought to life in a series of humorous films from director Harold Einstein with clever use of match cuts to show the disparity between the two contrasting environments.

The hero burgers will change fortnightly and include flavours such as Jamaican Chicken, the Italian Stack and the Indian Chicken. This week (7-11 October) sees the launch of the Canadian Stack, which runs across TV, outdoor, press, VOD and social.

Peter Heyes Creative Director at Leo Burnett said: “Great Tastes of the World provides a brilliant opportunity for McDonald’s to grab the attention of the nation while stretching its legs creatively. Every year builds on that last, and we’re all super proud of where we have got to this year.”

  • Title/Project Great Taste of the World
  • Agency Account Director – Jay Perry
  • Account Manager – Imogen Malone
  • Account Executive – Sophie Hedgley
  • Producer – Bruce Macrae
  • Agency contact Alice Slade
  • Agency contact job title New Business Manager
  • Client name Lucy Johnson – Brand Manager
  • Marco Ruggeri – Marketing Manager
  • Copywriter James Millers
  • Art director Andrew Long
  • Chief Creative Officer Chaka Sobhani
  • Creative Director Pete Heyes
  • Planner/CSU Director Will Butterworth
  • Media agency OMD
  • Media planner Emma Carr – Business Director
  • Jessie Field – Communications Planner
  • Production company*** Outsider
  • Director Harold Einstein
  • Audio Post Production Soho Sq Studios
  • Post Production The Mill

McDonald’s has run its business in the UK since 1974 and currently operates just over 1,300 restaurants across the UK. McDonald’s is one of the UK’s largest private sector employers, employing over 130,000 people. It is estimated to provide 70,000 jobs to young people aged 16-25, making it one of the largest employers of young people in the UK.

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