McCann PR to handle Huawei’s communication in Romania

Cristina Blanaru Business, Marketing, PR, Specialized Communication

McCann PR Romania closed a partnership with Huawei Consumer Business Group, global leader in tech and innovation, as it was selected to handle company’s communication following a pitch that took place this year. The agency will develop and implement the PR strategy, manage the crisis situations, brand communication and creative content for its new client, via its dedicated team within Tech PR department and the creative department of the agency.

Winning the new account is a natural match with the clients’ in agency’s portfolio, considering McCann PR’s expertise in  IT&Tech during the last 10 years.

 

We love challenges, we love this industry very much, we are people with passion for tech and innovation and we believe this new collaboration comes with new opportunities. Our team has a wide experience in the field and we are convince that all our accumulated know-how will represent a benefit for this way we are starting together with Huawei, one of the biggest smartphones producers globally. We are sure this partnership will be one based on trust and enthuziasm and we are looking forward to finish the first projects in full team

Imola Zoltan,

Managing Partner, McCann PR

The desire for evolution and innovation, creativity, determination that encourages us to surpass our limits, all are part of the mix Huawei embraces in its actions both at local and global level. And this mix comes with specific needs: a trusted partner, with similar values and principles, ambitious strategic objectives and a little bit extra. McCann PR is such a partner with which we can develop a creative and specialized approach for our continuously transforming sector

Sabina Știrb,

Head of Communication, Huawei Consumer Business Group

During the last decade, McCann PR developed PR, creative, social media, content, BTL or brand communication for a series of IT&Tech clients, including Microsoft, HTC, Honor, UPC Romania, Ericsson, Philips TV or Konica Minolta.

McCann PR is a communication agency with over 15 years of activity on the Romanian market and is affiliated to Weber Shandwick. In 2018, McCann PR was designated the most performant PR agency at BIZ PR Awards and, in 2017, was Agency of the Year at the 15th edition of Romanian PR Award gala, winning 20 awards and having the most nomines in the competition.