Romanian cosmetics producer Farmec launched the campaign “Care of nature as you care of yourself”, a CSR initiative aimed to recycle the package from its own portfolio. Organized as a pilor project, the campaign will run in 4 brand stores in Romanian city of Cluj, where there will be placed collecting bins for rests of packaging made out of paper, plastic, glass, metal and aluminium.
This initiative represents our involvement in developing sustainable practices within cosmetics sector. Through this pilot, we wish to insure the close of the life cycle for products in Farmec portfolio and to limit the impact over the environment. We are encouraging our consumers to participate to this project and to ask them to recycle as much as possible, no matter we are talking about cosmetics or other products. We trust we will be successful with this campaign, that will align with our objective on long term of being a responsible business
Marketing Director Farmec
In the stores where the campaign takes place, the customers can bring used package made out of paper, plastic, glass, metal and aluminium. To be ready for recycling, the recipients must be empty, cleared and cleaned. For each 4 recycled packaging pieces, consumers will receive a present, based on a stamped card that will mark each used package brough in the stores.