The global Brand Safety Summit Series, produced by The 614 Group, announced that it will add a virtual dimension to its 2020 lineup of events; with live, in-person activations to follow in Singapore, London, and New York City, in an appropriate time frame later this year when the present health crisis permits. This new addition of Live Virtual Summits will enable the global community of brand safety leaders to continue learning, interacting, and educating from home with an eye toward more in-person events in the future. The added virtual offering will also deliver a new opportunity for top leaders of this burgeoning community committed to digital Brand Safety to express their solidarity and continue to drive solutions to brand safety risks.
“The present pandemic demands that we adapt how we meet — but it doesn’t diminish why we meet,” said Rob Rasko, CEO of The 614 Group and President of the Brand Safety Series. “This new strategy allows the ever-growing, ever-more global community of digital executives committed to brand safety solutions to come together. I am truly humbled by the support and trust we have been given. It emphasizes the community’s attention to driving awareness and sharing solutions around them, which remain as important as ever, for brands, publishers, tech companies, and consumers.”
Each event in the Brand Safety Series serves as a platform for discussions on the implications of brand safety in local markets that then ladder up to the concerns and solutions of the global community that the Series draws together.
“The coronavirus pandemic is rapidly changing the lives of our consumers, how they can consume content and the ways in which they consume it. That’s why it’s more important than ever that we continue to ensure clients are safely investing in online advertising. Digital brand safety is a universal mission and our partnership with the Brand Safety Summit Series gives us the platform to educate our clients and teams about the most cutting-edge brand safety best practices. As such, the Series’ addition of this virtual element means we now have additional opportunities to lead important industry discussions around brand safety, especially at this unprecedented time.” John Montgomery, Global Head of Brand Safety, GroupM
“The safety of our community is a top priority,” said Amanda Forgione, VP, Marketing, The 614 Group. “All of our event partners agreed that it made sense to shift our annual lineup of Brand Safety Series events to a virtual format for the time being. We look forward to working with our partners to bring our community together in this new, virtual format as a way to learn and stay connected.”
“It is important that events like the Brand Safety Summit go ahead, albeit virtually and safely given the current situation. This will allow the conversation to continue and for us to debate answers to the challenges facing our industry. For example, at a time of crisis facing global industries, the advertising industry must be mindful not to further drive revenue into the wrong hands, and to protect their brand’s reputation at all costs. Marketers should be even more committed to ensuring that their ad spend is rewarded to brand suitable, quality publishers. This topic on brand-suitable approaches is just one of many that will be debated both in person and in stream on May 7th and we welcome the decision to go ahead.” Jed Hartman, Chief Commercial Officer, Channel Factory
2020 Calendar of Brand Safety Summit Series
- Live Virtual Singapore Brand Safety Summit: 30 April 2020
- Live In-Person Summit: 11 November 2020
- Live Virtual London Brand Safety Summit: 7 May, 2020
- Live In-Person London Summit: September 2020 (date to be announced)
- Live Virtual New York Brand Safety Summit: June 2020 (date to be announced)
- Live In-Person New York Brand Safety Summit: 2 November 2020