Glovo celebrates 2 years in Romania

Glovo, the application of fast delivery services which allows users to order anything in their city and to receive and send fast packages, celebrates two years in Romania. In these two years, the application has been downloaded 1.7 million times and users ordered more than 16.3 million products.

Romanian preferences remain constant, the most important products ordered still being burgers, shaorma, french fries and pizza. Since the opening of Glovo, almost 2 million burgers, 650.000 shaorms, 680.000 servings of fried potatoes and 520.000 pizzas have been ordered.

The company is present in 26 urban centers across the country, 22 of which were inaugurated in the last year. In addition to the local expansion near Bucharest, in Corbeanca, Otopeni, Saftica or Petresti, the coverage area expanded further in ​​Bucharest, the inhabitants of Tunari, Mogosoaia, Bragadiru, Chitila and Popesti-Leordeni benefiting from Glovo fast services since last month. Bucharest, Timișoara, Brașov, Cluj-Napoca and Iasi are among the top cities with the most orders.

With the expansion of business and the number of orders, the number of couriers increased, in the application being registered at this moment over 17.200 couriers. During the past two years, they covered over 23.2 million km by bicycle, foot, scooter or by car, managing an average delivery time of 38 minutes for more than 90% of orders. The efforts of couriers can be seen in their income, this being bigger than the average salary on economy level: a courier can be paid with 24 lei per work hour.

In terms of partnerships, if in May 2019 we had 235 businesses in application, today there are over 1500 active partners, including strong partners such as McDonald’s, KFC, Starbucks, Burger King, Pizza Hut, Subway or Taco Bell. The most spectacular development was the partnership with Kaufland, which extended in all cities where Glovo is present. In April 2020, Glovo together with Kaufland started a project for helping elderly people to which we delivered 260,000 products. Last but not least, we believe that the supports we provided for local businesses in recent months to reconfigure their sales strategy, especially for those in HoReCA, demonstrates that we are a company that really cares about their partners”, says Victor Racariu, General Manager of Glovo Romania.

The “Anything” category, which allows users to order anything from their city, known a significantly increase compared to last year. Users ordered over 450.000 products, such as clothing, decorative items, delicacies, gadgets or sport articles.

From the delivery of papers, envelopes or forgotten personal items, the category “Delivery Express” is increasingly used, with over 7 times increase compared to the last year. Businesses have also adapted and can offer through this category express delivery in less than an hour.

Since the beginning of the partnership, the Kaufland category has generated over 4 million products. The highest values ​​recorded for Kaufland were RON 3.001 for a shopping list of 293 products and RON 2.561 for a shopping list of 281 products. The largest order outside the Kaufland sections had a value of RON 2.248 for 29 products from a Russian store in Bucharest.

Next year, we want Glovo to become sustanaible in the Romanian market. We will implement a new business strategy, more accessible for customers, with faster, cheaper and diversified deliveries”, said Victor Răcariu.

Glovo is a fast delivery application which allows everyone to share or receive any package into their city. The application was launched in the Romanian market in May 2018, and is currently available in 26 cities from across Romania: Bucharest, Cluj-Napoca, Timisoara, Iasi, Brasov, Craiova, Constanta, Sibiu, Arad, Ploiesti, Braila, Galati, Oradea, Pitesti, Buzau, Slatina, Targu Mures, Alba Iulia, Bacau, Deva, Baia Mare, Focsani, Piatra Neamt, Ramnicu Valcea, Corbeanca and Satu Mare.

Glovo operates in major European and EMEA capitals, such as Rome, Madrid, Paris, Warsaw, Kiev, Nairobi, but also in 9 South American countries such as Peru, Argentina, Ecuador and Panama.

About author
Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show
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