Nescafe puts the “Good” back in “Good morning”, in an European campaign signed by Publicis Worldwide

Nescafe and Publicis Worldwide introduce a new campaign in Europe with a meaningful statement, as most markets gradually get out of confinement.  For decades, Nescafe has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated for decades.

‘Good morning’ is another universal moment of our everyday lives. We say ‘Good morning’ to our family, to our friends, to our colleagues, to everyone. And sometimes without thinking, just to be polite. A ritual we may have not said with meaning for quite some time.

Nescafe, with the help of Publicis Worldwide (Paris and Milan offices), launch the new ‘Good morning’ campaign, with the idea of bringing an optimistic ‘Good’ back into ‘Good morning’; a promise to a new beginning, a celebration of being together again and make the best of a new day.

This campaign was produced by Prodigious almost exclusively from existing Nescafe footage anchored in morning moments intertwined with the song ‘First Day of my Life’ that reminds us how good it feels to say ‘Good morning’ again.

Agency Credits

Creative Agency: Publicis Worldwide (Paris + Milan)

Global CCO Publicis WW: Bruno Bertelli

Global Creative Director: Davide Boscacci

Executive Creative Director: Hugo Gallardo

ACD/Head of Copy: Jen Smith

ACD/Art Director: Gustavo Lacerda

General Manager: Dennis DeYonker

Business Director: Arnaud Tillon

Client Service Director: Prigent Guiganton

Senior Strategic Planner: Daniel Groh

Head of Production: Francesca Zazzera

Film Credits

Production company: Prodigious Italy

Producer: Sanam Bartoletti

Music Production: Yessian, Music Sound Design

Music credits

Artist: Bright Eyes

Song: First Day Of My Life

Publicis Worldwide is a global creative agency network enabling our clients to Lead The Change in their own marketing and business transformation. We do this through a combination of strategy, creativity and technology. With over 16,000 employees in 110 countries, clients include Axa, Carrefour, Cartier, Citi, Diesel, Heineken, L’Oréal, Nestlé, Orange, P&G, Renault, Sanofi, UBS, Walmart, P&O Ferries Holdings, Adidas Sports and Emirates. Publicis Worldwide is the creative agency network solution hub within Publicis Groupe.

 

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