Havas signs a campaign for Q8 marking the reopening of Italy

Ads, Advertising

#Q8SullaTuaStrada (The Road Ahead) is a campaign that celebrates the country’s reopening. With the lock-down finally over, the film invites drivers to restart their journey on a road that no-one has travelled yet: a new normal that also includes dead batteries and small uncertainties. A return supported by Q8 with refuel vouchers for its customers.

THE ROAD AHEAD from Corina Patraucean on Vimeo.


Creative Agency: Havas Milan

  • Deputy Executive Creative Directors: Bruno Vohwinkel, Aureliano Fontana
  • Creative Directors: Eleonora Villari, Corina Patraucean
  • Copywriter: Erika Troccoli
  • Art Director: Micaela Elisetti
  • Head of Strategic Planning: Francesco Russo
  • Account Director: Rosita Rafanelli
  • Account Supervisor: Maria Vittoria Macconi
  • Account Executive: Margherita Corini
  • Producer: Alessandro Sardini
  • Production Company: Filmmaster Production
  • Director: Iacopo Carapelli
  • DOP: Giuseppe Favale

Original Music, Sound design & Mixing: Smider