AdHugger, a decade of reporting on creativity and business

Business, Digital & Media, Media, People

(Sometimes we just have to make our own news known too 🙂 )

AdHugger, the online publication reporting news and events from marcom, business, tech, ecom and start-up sectors, celebrates a decade of presence on the international market. started as an English title covering news on Romanian market and making them available to interested parties abroad. In just a few years, it expanded and started covering developments and events happening internationally.

Over the time, AdHugger has been media partner to numerous international events dedicated to the marcom and business sectors, such are New York Festivals, Epica, Cresta Awards, GePec, Digital Marketing Forum, PR Forum, Romanian PR Award.

AdHugger was launched on May 13th 2010 by Cristina Blanaru, who switched from working in a news agency to running and writing for her own publication, at the same time with handling PR for a digital agency.

Cristina has 20 years of experience in marcom and media. Fundamentally a strategist, she moves seamlessly between corporate communication, PR, content creation and journalism. Over time, she has led several multidisciplinary teams, implementing work systems with excellent results and providing international and local organizations with strategic input.

She has recently founded Code Name and is currently involved in launching a start-up with focus on sustainability. Previously, she worked (independently or as part of an agency team) with a diverse roaster of clients such are PayPal, Akcenta, Viacom / Comedy Central, Unilever Food Solutions, Sarantis, Delta Hospital (rebranded Ponderas), IAB Romania, and also with small companies and start-ups from different sectors, among which ITC, customer care industry, performing arts & photography.